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Canada Dry Sport Cola – Mohamed Sabry Abo Alam St – Downtown Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

© Iman R. Abdulfattah

The Milwaukee Journal – Feb 20, 1968 – Google Books

Schwepps – Downtown Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah

 © Iman R. Abdulfattah

Maggi Chicken Bouillon Cubes – Downtown Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father’s mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.Wikipedia

Drink Coca-Cola – Southern Fried Chicken – Fried Clams – Boston, MA

August 2007 © Frank H. Jump

  • Previously on FAB: Coca Cola vs. Pepsi Cola – Columbus Ave. – South End, Boston – Aug 15th, 2007

Michelin Tires – Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

Mecca Smokes—East 70th Street & York Avenue, NYC

Taken June 1997. Ad circa 1910. From the Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Coca-Cola and Mecca Smokes Pentimento – Bleecker & Carmine Streets, NYC – 1997

Circa 1905 – From the Fading Ads of NYC (History Press, 2011) © Frank H. Jump

In explaining a layered fading ad, I’ve always used the term pentimento, a painterly term that describes evidence of a previous work on a canvas seen through an existing upper layer. Viewing these works under varied wavelengths of light, like ultraviolet, infrared and even X-ray scanning, can aid scientists in deciphering both palimpsests and pentimenti. The use of the word pentimento in “street and photography” has also been cited on the Internet as a term “used in a modern sense to describe the appearance of the sides of buildings with painted advertising.” Often when newer ads are painted over older ads, “the paint wears away to reveal the older layers.” Examples of this can be seen in the work I did in the Netherlands in 1998 while photographing fading ads in Amsterdam¹. – From the Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Coca-Cola Deleting enraged LGBT comments from Facebook Page | O-blog-dee-o-blog-da #shareacokeza

Coca-Cola Deleting enraged LGBT comments from Facebook Page | O-blog-dee-o-blog-da.

coke-bully

Coca-Cola – North Tarrytown, NY

Fujichrome – August 1998 – © Frank H. Jump

Coca-Cola – Wakefield – Bronx, NY

241st Street & White Plains Road, Wakefield, the Bronx. Taken August 1997
From the Fading Ads of NYC (History Press, 2011) © Frank H. Jump