© Frank H. Jump
Gentiane Suze – Funel Pentimento – Le Muy, FR – Gaia Son
© Gaia Son
© Gaia Son
What is Gentian?
Gentian is tall flowering plant whose root produces a bitter product that is frequently used as a tonic and a bittering agent for the near gamut of vermouths, amari and apéros (a French aperitif). Gentian-based apéro, as we’re discussing, uses the pulverized roots of Gentiana lutea (yellow Gentian) as a primary element in bittersweet liqueurs. Gentiana lutea is a wild native of the alpine region and is found en-masse in the mountainous terrains of the Tyrol, Burgogne and Auvergne regions of Central Europe. – The Liquid Culture Project
Suze Advertisement by Roger Mayer (1959) – The Liquid Culture Project
© Gaia Son
© Gaia Son
© Gaia Son
Other Suze ads:
- Old painted roadside adverts – Elve.net – Bartolomeo Mecánico
Blogg & Littauer – Jacob Propos & Sons – West 26th Street – Chelsea, NYC – Laura Friedman
“Ladies & Children’s Plush Cloth Coats”© Laura Friedman
- Blogg & Littauer, etc., 151-163 W. 26th St. (2002) – Walter Grutchfield
