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Seven-Up

7 Up – Ceramic Store – Alexandria, Egypt – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

© Iman R. Abdulfattah

© Iman R. Abdulfattah

Looks like two superimposed ads: the Arabic on the left is for a ceramic company; then there is a 7 Up ad in the upper right corner, plus more Arabic that seems unrelated to 7 Up but possibly the beginning of the ceramic company ad. – Iman R. Abdulfattah

Off Gumhuriyya Square
Alexandria, Egypt

7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named “Bib-Label Lithiated Lemon-Lime Soda”, was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug, until 1950. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries.Wikipedia

“Fresh Up” with 7-up – The All Family Drink – Richmond, VA – January 2009

On E. Main Street and 22nd in Shockoe Bottom; Richmond, Virginia © Frank H. Jump

circa 1950

9×12”. Great 1950s era sign with family in living room watching Kukla Fran and Ollie on a bw TV. Each is enjoying a bottle of 7-Up. Text at bottom right reads “Buy A Case Today!” – Hakes Collectibles

Close-up of 7-up

Collectible – eBay

Saturday Evening Post 1950

 

Featured Fade – Hit Parade Cigarettes – 7-Up – Koreatown, NYC – M.R. Easton

Old ads uncovered by work on hotel facade, West 32nd Street © M.R. Easton - CLICK FOR LARGER IMAGE

I thought you might be interested in these small ads for 7-UP and Hit Parade cigarettes uncovered by ongoing work on the La Quinta Hotel facade in Koreatown (17 W. 32nd street). Not too faded (but damaged a bit).  A quick bit of web research shows that in 1957 the Hit Parade changed sponsors from Lucky Strike to a brand named for the show. I’m not sure how long it lasted, but most ads and other references on-line are for 1957 and 1958 only. The La Quinta used to be the Aberdeen Hotel, one of the first to allow unaccompanied women to stay there on the same terms as men.  – M.R. Easton

7up Ad – La Conner, WA – Featured Fade – Fred King

BLUESTAR2012's Blog © Fred King

Hi, Frank-

Attached is a photo I  took in La Conner, Washington last year. I thought you might find it usable for your blog. I apologize for the tilt. I have subscribed to your blog for a year and really enjoy your work.

Best regards,
Fred King

Thanks Fred! Don’t apologize for the tilt! Without it, how would it go down the hatch?

Fred says: Currently 58 years old. I’m a grandfather. I have a chronic illness that has not allowed me to work the past few years. Lots of meds, no cure. Love photography as a hobby and love to write, as therapy of sorts. The blogs I subscribe to and run across are truly inspiring. There is just so much imagery being captured and shared around the world. Visual imagery as well as that evoked in writing. I’m humbled to play a small part in this community.

Check out his blog at BLUESTAR2012

Seven-Up – E. Main & E. Broad Streets – Richmond, VA

East Main Street - © Frank H. Jump

East Main Street - © Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

East Broad Street - © Frank H. Jump

circa 1949

The Uncola Uncovered – 7-Up – Eighth Avenue – Chelsea, NYC

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump