© Frank H. Jump
See unmarred shots from 1996 on Portland Building Ads!
Previously posted on FAB:
- Portland Building Ads Documents The Passing of Time – Sep 10th, 2008
Paints
Dutch Boy Products – National Lead Co. – Portland, OR
Featured Fade – Duco-Dulux – DuPont – Brussels, Belgium – Kovel/Son
Bergense Steenweg/Chaussée de Mons © Kovel/Son
© Kovel/Son
© Kovel/Son
DuPont has been using Dulux enamel in automotive coatings since 1926. Dulux actually owes its existence to a flaw in its more famous cousin, Duco. This nitrocellulose lacquer first brought color to automobiles when General Motors used it in 1923. It was thick and quick drying, which pleased carmakers, but frustrating for consumers who couldn’t apply it like the oil-based paints they were used to. So DuPont researchers tried mixing synthetic alkyd resins with oil and found that the resulting enamel’s drying time was slower than Duco but faster than that of traditional oil paint. Dulux alkyd resin, named in 1926, also had a pleasing high-gloss look. By the early 1930s it won over consumers under the label Dulux “Brush” Duco.
Dulux high-gloss enamels were also used widely in the 1930s on refrigerators and washing machines, outdoor signs, gasoline service stations and pumps, and railroad cars. Once tried as an undercoating for Duco auto paint, Dulux also found a niche as a low-cost alternative to Duco auto finishes. In 1954 some automobile manufacturers chose an improved Dulux alkyd enamel over Duco, and over DuPont’s new water-based Lucite® acrylic lacquer. However, Lucite® soon pulled ahead in household sales, and after DuPont developed a new acrylic polymer in 1957, Lucite® also outshone Dulux in the appliance and industrial markets. DuPont sold its consumer paint business in 1983. – DuPont dot com
Featured Fade – F. Weber – Manufacturers of Artists Colors – Philadephia, PA – Triborough
Featured Fading Ad Artist: John Baeder – Vita-Var Paints – Fischer & Kaufman Housewares – Standard Gasoline – West Orange, NJ
Main Street - West Orange, NJ - July 2010 © Vincenzo Aiosa
Collage by Frank H. Jump - CLICK FOR LARGER PDF
Vita-Var logo - Trademark info @ Trademarkia
On Monday, August 02, 1976, a U.S. federal trademark registration was filed for VITA-VAR. This trademark is owned by ELT, Inc., BALTIMORE , 21230 . The USPTO has given the VITA-VAR trademark serial number of 73095244. The current federal status of this trademark filing is EXPIRED on 12/9/1997 – Trademarkia
Vita Var Paints Tin Flange Sign - Proxibid
Artist: John Baeder - Title: Vita Var Paints, Delaware, N.J. Work Date: 1980 Medium: watercolor on paper - Image courtest of the artist © John Baeder 1986
John Baeder is one of the best known of the Photorealists. His popular paintings and prints of roadside diners so capture the pulse of America that his images have entered the secondary market as reproductions on posters, calendars, and postcards (here the energy comes full circle, as old postcards were an important source of inspiration for the paintings). – Virginia Bonito
- John Baeder Website – Bio
SIGN LANGUAGE, Street Signs as Folk Art”, Abrams, 1996 – John Baeder – Amazon Books
