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OJ Gude

Get Shorpy – The 100-Year-Old Photo Blog


My buddy Julian Seery Gude, great great grandson of advertising pioneer OJ Gude, turned me on to this blog. Great vintage photos. Above are Vincenzo, 15 years old, and brother Angelo, 11 years old, baking bread for their father at 174 Salem Street in Cambridge, Massachusetts. February 1, 1917

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More on OJ Gude – The Patriarch of Outdoor Signage

© Frank H. Jump
© Frank H. Jump

Recently, I stumbled upon the weblog of OJ Gude’s Great Great Grandson Julian Seery Gude, and I wrote him a letter. Here is what Gude commented on the fading ad blog:

Hi Frank,

I love the pictures on your site you have taken that show (among other interesting items) my Great Great Grandfather’s outdoor advertising signs (The O.J. Gude Company). O.J. sold his company to the General Outdoor Advertising company and along with the company went all the employees, signs, and clients. That was in the early 1920’s. I wonder if you have taken any pictures with a General Outdoor Advertising placard on them? I think General Outdoor survived until the 50’s where it was gobbled up by another outdoor advertising company.

Our family has a great old picture of Times Square from the turn of the century with the same O.J. placard shown in your photo here. The photo was found in an old magazine by a friend of my cousins who is a vintage car enthusiast that found the signs when hunting for his favorite old cars! A gent located at 486 Greenwich Street in Manhattan contacted me via my my blog shortly before you did reporting to have found an O.J. Gude placard like the one in your photo in his building. Thanks for contacting me and keep in touch you have a fantastic site!

Thanks Julian!

OJ Gude – The Patriarch of Outdoor Signage

© Frank H. Jump 1998
© Frank H. Jump Myrtle Avenue & Franklin Avenue

CLICK HERE for OJ Gude’s great great grandson’s blog!

Quaker Oats- Washington, D.C. circa 1870s

This fading ad was originally shot by American born watercolourist
Sandra Walker who resides in London, England.

This is a watercolour by © Sandra Walker- not a photo!

M. Rappoport's Music Store

Formerly at 4109 Jamaica Avenue near Woodhaven Avenue

M. Rappoport

Picture taken in July 1998

© Frank H. Jump
Notice, where was the location of this store? Who was the advertiser, O.J. Gude- and what impact did he have on outdoor advertising?

Go to the assignments page and answer these and the five other questions.