© Frank H. Jump
In 1906 Spiegel’s mail order sales were nearly $1 million, far exceeding anyone’s expectations. To handle the overwhelming success of the mail order operation, a new company—Spiegel, May, Stern and Company—was formed, allowing the Spiegel House Furnishings Company to devote its limited resources to conventional retailing, rather than assume the debts associated with building up the mail order segment. – Wikipedia
cropped from larger ad below – Spiegel, May, Stern, & Co. Newspaper Advertisement in The Los Angeles Herald (May 10, 1908)
The Los Angeles Herald (May 10, 1908)
1958 Spiegel Catalog Cover, open source from the Spiegel Website and Facebook group. They give open license to use on-line. – Wikipedia
