© Frank H. Jump
Madison Avenue
Sozodont Toothpaste – Cleans Teeth Clean – Madison Avenue – Grand Central Station, NYC – Featured Fade, Jerry Reichelscheimer
Cleans Teeth Clean – Our Only Claim © Jerry Reichelscheimer
Sozodont Oral Hygiene -1896A Ad for Sozodont, said to be pure and harmless, fragrant as the flowers, preserves the teeth and sweetens the breath. A photograph, an oval frame, artistic hand lettering, and lots and lots of lines. There is absolutely nothing missing from this design. Nothing at all. Read the Wikipedia page to find out why we don’t use it any more. From the November, 1896 issue of COSMOPOLITAN. – Magazine Art dot org
At the turn of the 20th century, another dentist echoed this complaint, stating that “The liquid of Sozodont . . . is far too alkaline for general use, and would in time destroy the enamel of the teeth and make them yellow.” – Wikipedia
