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Guest Featured Fade: Of Palimpsests & Pentimento: Discovering hidden treasures in Washington, D.C. – By Arnold Berke

Pasternak © Arnold Berke - CLICK FOR FLICKR SLIDESHOW!

Often the relic remains in full view—a “palimpsest” or object that echoes its history, a surface feature that probes within. Or, like the Pasternak sign, it slumbers hidden for years, until alterations bring it back to light. A similar process, pentimento, marks painting, as writer Lillian Hellman wrote in her eponymous memoir: “Old paint on a canvas, as it ages, sometimes becomes transparent. Arnold Berke – for the National Trust for Historic Preservation – May 16, 2011

For more on Pentimento:

pentimento-pentimento (plural pentimenti) is an alteration in a painting showing that the artist has changed his mind as to the composition during the process of painting. The word derives from the Italian pentirsi, meaning to repent.

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Street art and photography

The term has sometimes been used in a modern sense to describe the appearance of the sides of buildings with painted advertising. Often they are painted over with newer ads and the paint wears away to reveal the older layers.

Examples of this can be found at http://www.fadingad.com and http://www.frankjump.com that had been taken by Frank H. Jump in Amsterdam, 1998. The caption was “Amsterdam August 1998- This an example of what I call “ediglyph” – where fading ads and graffiti intersect”. http://www.fadingad.com/009.html

(taken from Wiki-pedia)

 

Featured Fade – Old Fleming’s Creamoata Factory, Gore – New Zealand – Kevin Langley

© Kevin Langley

Creamoata factory, Gore

This factory was the home of Fleming’s Creamoata, an oatmeal porridge that was the staple breakfast for thousands of New Zealand children for much of the 20th century. The Sergeant Dan figure, seen here on the side of the building, was used to promote the product. The mill was built in 1919 and was closed in 2001 when the overseas owners shifted the operation to Australia.Te Ara Encyclopedia of New Zealand – Arable Farming

Sergeant Dan

Fleming's

Featured Fade – Long’s Pharmacy – San Diego, CA – Sgt. Scott Hoffman

On a Woolworth's Building! © Sgt. Scott Hoffman

Featured Fade – Rudge Bicycles – Calgary AB, Canada – Kevin Millar – Guest Contributor

© Kevin Millar

Dan Rudge built the first Rudge High bicycles in 1870. In 1894 it merged with the Whitworth Cycle Co to form Rudge-Whitworth. – Classic Rendezvous

Classic Rendezvous

Vintage Motorcycles: Rudge Cycles

Classic Rendezvous

Featured Fade – Campbell & Hillier – Plumbing, Steamfitting & Tinsmiths – Calgary AB, Canada – Kevin Millar

Agents for Pease Economy Furnaces © Kevin Millar

Ebay item - Kayabooks

Wikipedia

The Heating, Refrigeration, and Air Conditioning Institute of Canada Archives

By 1884, J. F. Pease Furnace Company, manufacturers of the “celebrated Economy Furnace,” were located at the junction of Willow Street and the Oswego Canal. They specialized in “Economy steam and Hot Air Combination Furnace and Economy Hot Air Furnace.” D. M. Kennedy was president of the firm, J. F. Pease was vice-president and E. Kirby West was secretary and treasurer.Industry in SyracuseWikipedia

Manhattan Hotel & Apartments – San Diego, CA – Featured Fade – Sgt. Scott Hoffman

© Sgt. Scott Hoffman

Hotel Belgrade – San Diego, CA – Featured Fade – Sgt. Scott Hoffman

© Sgt. Scott Hoffman

Weekend Feature Fade – SF Business College – Lower Nob Hill – San Francisco, CA – Sgt. Scott Hoffman

© Sgt. Scott Hoffman

Dudley ? Dodley? Dolley? Business College - Sutter Street - San Francisco © Sgt. Scott Hoffman

Featured Fade – Coca-Cola – Lower Nob Hill – San Francisco, CA – Sgt. Scott Hoffman

© Sgt. Scott Hoffman

More Fading Ads at Eccentric Roadside

Grand Hotel - Fireproof - Chattanooga Tennessee © Gunnar & Sherry @ Eccentric Roadside

Check out my buddies Gunnar & Sherry at their Eccentric Roadside blog!

This blog is devoted to old fashioned American roadside attractions… the wonderfully big, bizarre, crazy, wacky, quirky, weird, funny, unique and mundane sites you see travelling cross-country by car in the USA, where getting there really is all the fun!