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Ghost signs, ghost ads & other phantoms

Seely Shoulder Shapes – Excerpt from Fading Ads of New York City (History Press, 2011)

JPG of full frame hi-res scan TIFF © Frank H. Jump

Excerpt from Fading Ads of New York City (History Press, 2011)

Seely Shoulder Shapes
Incorporated from November 17, 1953 through December 15, 1959.

According to the Manhattan Ghost Signs Digital Collection , an attractively designed new website created by Queens College Graduates Otto Luna and Dana Rubin to catalogue the fading ads of the Garment District (using the extensive photo-archive of Walter Grutchfield), Seely Shoulder Shapes was originally called Seely Shoulder Pad Corp., located at 263/5 W. 40th St. from 1945 until 1956. Shoulder shapes or pads are still produced today for the fashion industry, but no longer at this address.

In a New York Times article in which I was featured and provided the front page image, David W. Dunlap stated the following about the fate of this sign: “Another vintage sign that is not destined to last much longer trumpets Seely Shoulder Shapes, a garment business from the 1950’s. Painted byArtkraft Strauss, which is still in operation, the mural is at 265 West 40th Street, on the site where The New York Times is planning its new headquarters.” After the New-York Historical show came down, I tried to sell the collection. One of my benefactors is the lovely Tama Starr, President of the Artkraft-Strauss outdoor advertising company whom I had the pleasure of spending an hour or more talking about the sign painting industry. Starr was very encouraging of the campaign and gave me a copy of her seminal book about advertising Signs & Wonders, The Spectacular Marketing of America.

In Starr’s book, she speaks primarily on the illuminated sign industry although she does touch upon the origins of advertising and the innate ability of humans to create signs and symbols. In a section she calls “From Cave Artists to Wall Dogs,” Starr addresses questions about which I’ve always speculated, like what was the first advertisement and who invented the wall ad? Starr writes:

The story of outdoor advertising traditionally begins with the first symbolic marketers, the cave dwellers during the Upper Paleolithic period, starting about 40,000 years ago. At Lascaux, France, and elsewhere, elaborate action murals depicting a variety of animals and lively hunting scenes portray the dynamic relationship between hunters and the migratory beasts who represented fundamental economic forces: food and clothing, the entire constellation of blessings that Nature could either bestow or withhold.

Anthropologists identify these Stone Age rendering – the first wall-mounted messages – as the earliest examples of both art and writing. They speculate that, like modern media, the messages were intended to influence as well as reflect the viewer’s life. Like advertisements, they depict dreams fulfilled – the animals rushing into the hunters’ traps – and urge specific, concrete action – Hunt! Be hunted! – on both parties to the economic transaction.

All known cultures use signs, in one form or another, to convey straightforward messages with immediacy. Anthropologist Ashley Montagu defines a sign as a “concrete denoter” with an inherent, specific meaning: “This is it; do something about it!” He points out the essentially human character of signs by noting that while many types of animals respond to signals – interruptions in an energy field for the purpose of communicating – only a few intelligent and highly trained animals can understand even the simplest signs.

History’s first known poster bulletin was a notice of a reward for a runaway slave posted on a wall in the Egyptian city of Thebes more than 3,000 years ago. Egyptian merchants of the same periods chiseled sales messages into tall, square stone obelisks and roadside stone tablets called stelae, and painted them in bright colors to attract the attention of passersby.

In Pompeii, billboard-like walls covered with advertisements were preserved in the lava that engulfed them when Mount Vesuvius erupted in A.D. 79. Excavations there have revealed wall messages on the shady side of the marketplace too, offering enticing invitations along the lines of “For a Good Time, See Cora.” And even earlier, in ancient Greece, innovative practitioners of what may arguably be the world’s second-oldest profession (symbol-making being necessarily precedent) expanded their out-of-home client base by carving the message “ΕΠΟϒ ΜΟΙ,” “Follow Me,” in the bottoms of their leather sandals, leaving an impression in the clay pavement as well as in the imaginations of potential customers. The connection between the two ancient occupations was not limited to amateurs, however. Modern visitors to Kuşadasi in Turkey are shown magnificent Byzantine mosaics that once served as on-premises business signs for houses of pleasure.

The Romans brought the use of whitewashed walls with painted ads on them on their conquests throughout Europe. They also developed artful on-premise business signs specially designed for the illiterate, such as a friendly-looking bush denoting a tavern. Some ancient trade symbols – such as the three golden balls of the pawnshop, the giant key of the locksmith, the big shoe of the shoemaker, and the red and white stripes of the barber – have remained in use for a thousand years and more.

Tama Starr loved the image of Seely Shoulder Shapes and bought it. As I signed the photo for her she signed her book for me:

Frank Jump! It’s always a good sign to meet a new friend. Best wishes always, Tama Starr 7/14/00

I believe this image still hangs in Tama Starr’s office.

Gold Dust Twins – Tornado Reveals a Racist Remnant in Advertising – Atlanta, GA

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In April 2008, a tornado ripped through downtown Atlanta. Damage totaled around half a billion dollars. One life was lost. Amid the destruction came the resurrection of an early 20th century billboard—a caricature of coal-black, wide eyed, tutu-wearing twins, happily scrubbing dishes. The two were the Gold Dust Twins, the nationally recognized trademark for Gold Dust Washing Powder, a household cleaning product whose popularity soared with the antics of the cheerful, degraded duo.

The advertisement is painted on the exterior east wall of a vacant, three-story brick building at 229 Auburn Avenue.1 The structure was once the local office of the Atlanta Life Insurance Company, founded in 1905 by Alonzo Herndon, one of the wealthiest African Americans in the South at the time. For more than eighty years the Gold Dust advertisement remained hidden from view, obstructed by the neighboring Herndon Office Building, completed in 1926. When the tornado-damaged Herndon Building was demolished in 2008, the advertisement came to light, raising difficult questions of race and culture—and more pressing, what to do with the twins now that they were back. Velma Maia Thomas, Scholar Blogs – Emory University (July 27, 2015)

Who are the Gold Dust Twins?

The Gold Dust Twins were advertising icons for a soap company called N. K. Fairbank, created to sell its Gold Dust Washing Powder.

According to Marilyn Kern-Foxworth, author of “Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow,” the Gold Dust Twins were around starting in about 1887, but they really took off after their appearance at the St. Louis World’s Fair in 1904. 

Tornado Uncovers Disturbing, Nearly Century-Old Ad On Auburn Avenue
By Stephannie Stokes • Jan 21, 2015 – WABE (NPR), Atlanta (see and hear more with a podcast) – http://news.wabe.org/post/tornado-uncovers-disturbing-nearly-century-old-ad-auburn-avenue

Harry’s Department Store Revisited – Excerpts from The Fading Ads of NYC (History Press, 2011)

As seen in The Fading Ads of New York City (History Press, 2011) © Frank H. Jump

Harry’s Department Store/Aufrecht Insurance & Real Estate
“It’s Harry’s Department Store for the Greatest Values” Graham & Metropolitan Avenues

I’ve spent more time staring at this image in particular than almost any other sign I’ve documented. It is not for any other reason than the four foot by six foot reproduction that hung at the WAH Center Exhibition in 2000 hangs in my office in my country home. I’ve often wondered who the man on the left was and where the large woman with the teal colored sweat suit was going. At first, I didn’t even realize there was a man on the left since the slide positive was scanned initially in the cardboard frame in which it is housed, which cuts almost a millimeter of information from the image, thus cropping it slightly. When the positive was removed from the cardboard sleeve to be scanned for this large-scale reproduction, suddenly the man in the short-sleeved polo shirt and grey slacks appeared.

Department store owner, Harry also has been a mystery to me. There doesn’t seem to be any mention of Harry’s Department Store in any of the online archives I’ve searched. Kevin Walsh conveniently provided a link to the wedding announcement of Jacob M. Aufrecht that was scanned and uploaded by Tom Tryniski, in an extensive online archive he calls Old Fulton NY Post Cards. Normally this wedding announcement, which states the usual familial and temporal information would seem quite unremarkable:

Berger – Aufrecht

Miss Elise Berger, daughter of Mr. & Mrs. Emanuel Berger of 660 West 180th st., Manhattan, and Jacob M. Aufrecht, son of Mr. and Mrs. Marcus Aufrecht of 551 East 53d st., Brooklyn, will be married at the Hotel Astor on Sunday evening Oct 27, by Rabbi Alexander Lyons of the Eighth Avenue Temple.

The bride will be attended by Miss Helen Welkersheimer. Max Abrams of Brooklyn will be the best man. Following a motor trip to Canada, the couple will reside at 551 East 53d st., Flatbush. Miss Berger is a graduate of Columbia University. Mr. Aufrecht is engaged in the real estate business. – The Brooklyn Daily Eagle, Sunday October 10, 1929

Totally mundane in its details, this wedding announcement would never have struck a chord until I noticed the date that the bride and groom were to be wed. The Thursday afternoon before their wedding is known as Black Thursday (Black Friday in Europe due to the time difference). The Monday & Tuesday after their wedding are remembered as “Black” days as well. One could only wonder if the newlyweds ever went on their Canadian road-trip after a nuptial weekend that landed smack in the middle of the Stock Market Crash of 1929, precipitating the Great Depression. As I write this on a similar weekend, Standard & Poors downgraded the United States was from a Triple A to an AA+ credit rating. Life goes on. Doesn’t it? – Taken from The Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Yes. Life does go on. Obama saved our asses. Let’s watch Trump drill them back into the ground.

Above is the remnant building of Jacob M. Aufrecht on 286 Graham Avenue © Frank H. Jump

Fulton History Archive

JPEG from original hi-res scanned full-frame TIFF © Frank H. Jump

Fading Ad Blog Celebrates A Decade of Blogging!

M. Rappoport’s Music Store – Jamaica Avenue, Queens – taken August, 1997 – “4109 Jamaica Ave. near Woodhaven Ave.” © Frank H. Jump, Fading Ads of NYC (History Press, 2011)

Since I launched this blog in March of 2007 as an assignment for my second Masters program in Instructional Technology (initially as an addendum to my Fading Ad Campaign website which launched in February 1999), I didn’t expect to have continued blogging for ten years. Granted, I have shifted from a compulsive daily photo blogger to an occasional poster. Much of this relaxed posting schedule was a result of Enzo and I selling our home last June in Flatbush and moving into an apartment. Also, the daily stress of being a care-giver to two aging parents while balancing a career and a fulfilling marriage has also become a challenge. I have refrained from posting with frequency the political content as I have in the past, while other formats like Twitter and Instagram have also diverted some of my attention from the blog – although all of my social media activity can be viewed on FAB.

After my first Internet presence started getting noticed in February 1999, blogs soon became the rage. Now, the proliferation of Tumblr is starting to wane while other social media platforms like Pinterest, Instagram and Twitter have continued to flourish. Still looking forward to future collaborations with other urban documentarians here at FAB and your insightful and supportive comments are always welcomed.

Forty Years Ago Today: 1977 Hanafi Siege – March 9, 1977 – Otis & Marlena – Joni Mitchell


Otis & Marlena – Joni Mitchell – Don Juan’s Reckless Daughter, Asylum 1977

Marlena under Foster Grants
She’s undercover from the dawns advance
That girl is travel drained
And the neon mercury vapor stained
Miami sky
It’s red as meat
It’s a cheap pink rose
Otis in the driver’s seat
Watches the street lights fade away
On louvered blocks in green sea air
In fluorescent fossil yards
Slippers are shuffling into folding chairs
Freckled hands are shuffling cards

They’ve come for sun and fun
While Muslims stick up Washington *

Otis empties out the trunk
On the steps of that celebrated dump
Sleazing by the sea
Bow down to her royal travesty
In her ballrooms heads of state
In her bedrooms rented girls
Always the grand parades of cellulite
Jiggling to her golden pools
Through flock and cupid colonnades
They jiggle into surgery
Hopefully beneath the blade
They dream of golden beauty

They’ve come for sun and fun
While Muslims stick up Washington

Marlena white as stretcher sheet
Watches it all from her tenth floor balcony
Like it’s her opera box
All those Pagliacci summer frocks
Otis is fiddling with the TV dial
All he gets are cartoons and reruns
She taps her glass with an emery file
Watching three rings in the sun
The golden dive the fatted flake
And sizzle in the mink oil
It’s all a dream
She has awake
Checked into Miami Royal
Where they’ve come for sun and fun
While Muslims hold up Washington
Dream on
Dream on
Dream on
Dream on
Dream on

© 1977; Crazy Crow Music

Joni Mitchell appears on the cover of Don Juan’s Reckless Daughter, 1977 – disguised as a black man © Joni Mitchell

Joni Mitchell appears on the cover of Don Juan’s Reckless Daughter, 1977 disguised as a black man © Joni Mitchell

*

On March 9, 1977, seven members of Khaalis’ group burst into the headquarters of B’nai B’rith, a few miles south of Khaalis’ headquarters, and took over 100 hostages. Less than an hour later, three men entered the Islamic Center of Washington, and took eleven hostages. At 2:20 pm, two Hanafis entered the District Building, three blocks from the White House. They went to the fifth floor looking for important people to take hostage. When an elevator opened the hostage-takers thought they were under assault and fired, killing Maurice Williams, a reporter for WHUR-FM radio, and injuring security guard Mack Cantrell. Then-councilman Marion Barry was struck by a ricochet in the chest, and two others were wounded. “Throughout the siege Khaalis denounced the Jewish judge who had presided at the trial of his family’s killers. ‘The Jews control the courts and the press,'” he repeatedly charged. – Wikipedia

Bendix Home Laundry Ad in Ringling Brothers Publicity Shot

As seen on NY1 News © AP Images (CLICK FOR LARGER IMAGE)

BEDFORD AVENUE

Bendix Home Laundry - Bed-Stuy
© Frank H. Jump

Bendix Home Laundry - Bed-Stuy
PHOTO BY CHRIS GLANCY taken on February 17, 2005 for an issue of SWINDLEMAGAZINE QUARTERLY.

Bendix Home Laundry – Bedford Avenue – Bed-Stuy 1997 – 2005

West 23rd Street & Sixth Avenue

© Frank H. Jump

Seen Along West 23rd Street – b/w B’way & Eighth – July 17, 2007

Long Island Railroad Sub-Station No. 1 – Atlantic Avenue, Brooklyn

© Frank H. Jump

How do surviving near-death experiences change you?

How do surviving near-death experiences change you? What would you do if your car malfunctions on a highway while traveling 55 miles per hour and you try as hard as you can to keep the car steady on the road. You feel the car pulling to the right, and you turn left and no matter what you do, you ultimately lose control of the car, hit a guard rail and crash through a “Trump/Pence: Make America Great Again” billboard and your car rolls three times stopping upside down. You get out of the car without a scratch not even knowing how you got out.

© Vincenzo Aiosa

Then what? How does this change the trajectory of your life? Or what if you survive being sexually abused at age fourteen by a summer camp dramatics counsellor twice your age who tells you lies and says he loves you then leaves you with strange men for some cigarette money?

Frank Jump at sixteen in 1976 © Frank H. Jump

Or what if you find out at age 26 that for the last two years you have had HIV in a period time almost a decade before antivirals were developed. What do you do with that information? How does this knowledge inform your decisions on short-term and long-term goals. Do all goals fall by the wayside or do you become urgently driven to survive- and not just settle for a mediocre survival but a transformative one that transforms not just your life but the lives of others around you.

Eleven years later at an ACT UP demo at Memorial Sloan Kettering © Jon Nalley

I’m speaking from my experiences and the experiences of others. These events have happened to me and those for whom I care deeply. Ponder this: what if you survive a war in which you were on the brink of starvation only to become physically abused by your father and sexually abused by a neighbor. Your only escape is to marry a man you don’t love – you blow up the dikes and create an ocean separating you from the flood of memories of your past and continuing mental hardship.

Amsterdam 1958, Willy (center) with (from the left) her Mom, Harold Jump, her father and his mother. © Frank H. Jump

My mother did this and made a life for herself for the most part on her terms. Willy navigated a post-WWII late fifties American social landscape with a post-WWII Amsterdam sensibility. She was a stranger in a provincial but quickly evolving culture that valued traditional families, excessive consumerism and strict adherence to gender roles.

Christmas 1966 © Frank H. Jump

This all became her new reality a little over a decade after her father would forage through local gardens for tulip bulbs to bring home for dinner. Tulip bulb soup. Or going out with her mother to search for food in the farmland outside Amsterdam. Willy’s mother Johanna Maria would leave her in a safe house, an earthen-like structure with a grass roof that looked like pasture from above – disguised from German or Allied planes aerial sorties. Willy sat waiting anxiously, sometimes until dusk for her mother to return sometimes with just four frozen carrots crusted with clay and a half rotten onion. While walking back to their stowed bicycle constantly scanning the sky and the horizon for troop movement, a horse quietly followed them, my mother walking slower behind her mother with her precious carrot behind her back unaware of the hungry mare’s intentions until she felt its hot equine breath on her hand. These stories came to Willy after years of suppression, often after smoking a doobie, but almost always during our visits back to Amsterdam, the sounds and smells of the city conjuring and coaxing these deep seated neural seed stores.

Early selfie with disposable camera in Amsterdam with my mother during the Gay Games in 1996 © Frank H. Jump

What have you survived lately?

What have you survived lately? A weekend without Wi-Fi? An evening on public transportation? An obligatory visit to a surly senior who never saw the silver lining even when it was screaming rainbows? Some of us have survived plane crashes, walked away from car wrecks or have struggled with major diseases and have lived to share the tales of woe. And with these epic life-changing and sometimes bodily and mentally disfiguring events, few of us have survived an actual war – on our soil.

Yes, the AIDS crisis deep in the decades of death of the Reagan-Bush years seemed like we were in a war and one can only hope this new administration doesn’t provoke a civil war, let alone trigger a global one. My mother Willy was born during the Depression in Amsterdam, the Netherlands in 1936, just four years before the Nazi invasion in May 1940. During walks with her Opa to the market, German soldiers would be randomly line up young Dutch men and force everyone to be active onlookers – or risk being hurled on the pile of machine gunned youth bleeding and dying on the sidewalk. Her Opa would grab her by the hair on the scruff of her neck and point her face toward the firing squad.

In 2012, I took my mom to NL with me to say goodbye to those memories as I could tell her Alzheimer’s was progressing and I wanted to go with her while she could still enjoy walking and eating and carousing. Near Leidseplein, we got off of the tram to walk down the Korte Leidsedwarsstraat to her Oma’s house on Easter Sunday. I got the idea to ring the bell and see if anyone answered. When we walked down the street I could see my mother was deep in remembering. The street had become somewhat of a casino back alley with headshops and coffee shops (the cannabis kind) all up and down the street punctuated by assorted shwarma shops for the munched out masses. There were young guys dressed as Hare Krishnas in front of her grandmothers townhouse (see posting).

© Frank H. Jump

One was very stout and it was obvious by the videographer documenting this scene that it was a spoof. We rang the bell. A German woman by the name of Monika Thé answered the door. I explained who we were and she invited us in, but first we posed for a picture with the carnivalesque street performers. I could hear she was German from her accent and I whispered to my mother that she had to behave. Along with PTSD from the war – Willy was left with an irrational antipathy for Germans. So I said we were guests in her home so we must act accordingly. We were offered tea and while Monika was in the kitchen my mother started to relax and look around. My uncle who died three years before had done the same thing for as we explained our connection to the house, Monika said a man that looked very much like me had visited her some years earlier and sat with her and cried. I vaguely remember him telling me this on one of our drunken rampages through town a decade earlier and it was how I got the idea to ring the bell. One thing lead to another and Monika started to recount what a tragic childhood she had after the war and how she was treated so badly by Dutch neighbors. Willy jumped right in and said but what the Germans did was unforgivable. Monika took my mothers hand and said, But I was just a child. She explained her parents were Bohemians, non-conformists and hung out with a Brechtian crowd on the fringes of German society, often shunned by neighbors during a turbulent and dark time. After the war she moved to Amsterdam and her parents settled there, and she had lived in my great-grandmothers house for almost 50 years.

It was a breakthrough moment for Willy. They hugged and cried and I drank a vanilla black pepper camomile that soothed my tension and transported me back in time.

© Frank H. Jump

To this day, my mother will recognize a picture of her Oma’s flower shop storefront residence but she doesn’t remember this unforgettable day. And although she has very little memory left, I am thankful she has finally no more recollections of the war. The families that disappeared in the middle of the night never to be seen again. Or the neighbors that were forcibly removed from their homes only to return after the camps were liberated, walking barefoot from Bergen-Belsen, the soles of their feet almost worn to the bone. Or the refugees from hunger that were secretly snuck out of the country in cattle cars bound for Denmark, then by boat to Sweden where they would survive the ravages of starvation. My grandparents tried to get my mother and her brother out but there was a snafu and they couldn’t meet their connections in the middle of the night on a canal in the Bos en Lommer that connected to a main water artery to Centraal Station. Weeks later they had heard that the train my mother would have been on was blown up. (To be cont’d…)

R.D. Grier & Sons Co., Industrial Supplies – Machine Shop – Salisbury, MD

© Frank H. Jump

© Frank H. Jump

Robert David Grier was born in Milford, Delaware on October 27, 1856 of English immigrants from South Shields, England. By 1888, Grier had set up a foundry with his brothers on East Railroad Avenue in what is now called “The Red Light District” of Salisbury, MD according to Instagram. On June 15, 1920, Grier was killed in a grade-crossing accident just south of Salisbury in Westover, MD.

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Ebay

© Ebay

National Cyclopedia of American Biographies 1922 © Google Books

National Cyclopedia of American Biography 1922 © Google Books

National Cyclopedia of American Biographies 1922 © Google Books

National Cyclopedia of American Biography 1922 © Google Books