Fading Ad Blog Rotating Header Image

Ghost signs, ghost ads & other phantoms

In Memoriam – Sandra Walker, RI – Royal Institute Watercolourist Extraordinaire

www.sandrawalkerri.com

On Friday I was saddened to hear from Sandra Walker’s daughter Jessica that her mother had died this past August 23rd 2018, three months after being diagnosed with cancer. Attached with this email message was a jpeg of the watercolor below of a fading ad for a 5 cent cigar with the image of a early 20th century man with the tag line, “I Am For Men.”

© Sandra Walker, RI

Ten years ago this December 20, Sandra Walker, RI sent me this image of a fading ad she had taken in Denver, CO while with her daughter Jessica.

© Sandra Walker, RI

The image was here in Denver in 2002, I think. We were exiting a restaurant and across the street was a construction site and this had been uncovered when they demolished a building. My mom was thrilled when we saw it and basically stopped traffic to get a shot of it from the middle of Santa Fe Drive. It was right in the arts district of Denver. It’s since been covered up again. – Jessica Walker

© Sandra Walker, RI

Just a few years after UK’s Guardian had published my photographs in the May 23, 1999 edition of the London Observer, I received a card with this image of Omega Oil, the first fading ad I ever photographed.

© Sandra Walker RI

note from Sandra Walker

Dear Mr. Jump-

Several years ago a friend sent me a newspaper clipping of your photography – which mirrors the work I do in watercolour. Last year I went to Harlem in search of the wonderful “Omega Oil” building – & found it – & painted it. 

I just wanted to say thank you for the inspiration!

With best wishes-
Sandra Walker

The rest is multimedia history. We maintained a steady correspondence and when I launched the Fading Ad Blog, I began to feature Walker’s photographs and watercolour renderings of fading ads. I documented our collaboration in my subsequent book, Fading Ads of New York City (History Press, 2011) and included the watercolour of Omega Oil as well as that of Hams & Capocolli from the Brooklyn waterfront.

© Sandra Walker, RI

In 2012, Sandra and I traded art pieces and I sent her a framed photograph of a shot of a derelict factory in Montréal Canada which she later painted.
Guardians of Rust

Original watercolor by Sandra Walker RI based on Guardians of Rust (photo by Frank H. Jump 2012)

© Frank H. Jump

In return of this gift Sandra sent me a watercolor of one of my fading ads Mount Morris Baths which hangs in our Brooklyn apartment.

Watercolour of Mount Morris Baths from Fading Ads of NYC (History Press, 2011) © Sandra Walker RI

Two years after the publication of Fading Ads of NYC (History Press, 2011), I was approached by the art & set designer of the TV production of the Fox network’s GLEE in February of 2013 for permission to use one of my photographs and Walker’s Omega Oil on their sets.

Sandra Walker’s Omega Oil watercolour as it was featured in an episode of Glee.

Of course, Sandra was thrilled to give her permission to use her image- and so our joint media spotlight shone that much longer spilling onto a different stage as it was also covered by Entertainment Weekly Magazine. 

In one of our penultimate correspondences in January of 2017, Sandra sent me an email with an attachment of this lovely watercolour:

© Sandra Walker RI

“Wall of Dreams”

I found this crumbling wall in a derelict area of Manchester (UK – not New Hampshire). It seemed to speak eloquently of the dreams that Messrs Hall and Rogers must once have had…judging from their array of merchandise, e.g., fireplaces, sanitary ware, catering equipment, etc.

Thanks Frank. I’m glad you like it.

Best,
Sandra x

In our last email correspondence on August 18, 2017 – just a year almost to the date of her death, we talked about the results of the last American presidential election and how things have become unhinged. Sandra included this magnificent image of a building she painted in Madrid:

Madrid, Spain © Sandra Walker RI

She wrote:

…the other is an older painting by me of Plaza Mayor in Madrid. Have you been there? My second favourite bldg…first being the Chrysler.

xxx
Sandra

© Sandra Walker RI

I told her how fond I was of Spain and how Vincenzo and I considered selling everything and moving there until after some sanity was restored in the US. I lamented that I would have to wait until I retire in five years, “if we could all make it until then.”

From Facebook page – Royal Institute of Painters in Water Colours

Croton – Electric Cars – Discount for Gas – Midtown, NYC – Jordan Jacobs

West 53rd and Ninth Avenue © Jordan Jacobs

Bickford’s Under The Visitor Center

From Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Cooped Up? Cropped – Bickford’s (April 1997) © Frank H. Jump

© Frank H. Jump

Cooped up? Feeling low? Enjoy A Movie Today. 42nd Street. The World’s Greatest Movie Center.

And underneath you can see “Bickford’s.”

Little nifties from the fifties,
Innocent and sweet.
Sexy ladies from the eighties,
Who are indiscrete oh!
—Al Dubin, “42nd Street”

The former Selwyn Office Building was scheduled to be demolished in the spring of 1998. It was being used as a visitors’ center until it suddenly collapsed on December 30, 1997. – Fading Ads of NYC, 2011

On the storefront before this fading ad is a Bickford’s sign. The shot of this fading ad was taken just a few months before the building (which served as the Times Square Visitors Center) collapsed from a water leak that December.

Fading Ad Campaign: The Chrome Age – and the future of the Fading Ad Blog

prototype book cover prior to 2011 History Press publication © Frank H. Jump

This was the first design I worked on before getting the publishing deal with the History Press, now bought by Arcadia Press. For the first nine years of the Fading Ad Blog, I posted obsessively daily and enjoyed a large following of over 500 visitors a day. The past year has been a rough one personally and I have posted more sporadically. I am also contemplating the future of blogging in general.

As this year draws to an end, I am self-reflective and open to suggestions from my audience and collaborators. The social media explosion has certainly impacted blogging and I have enjoyed my forays into Instagram and Twitter. But where do we go from here in an era of uncertainty where the Internet is about to undergo an overhaul by service providers with the end of Net Neutrality. So please feel free to express your opinions about the future of blogging, this blog and how you would like to see this project transform in the coming year. Thank you for all of your support and contributions from all of my guest featured contributors and followers. Happy New Year and keep looking up!

Sincerely yours,
Frank H. Jump

Flatbush Junction Gothic – Painted by John Hyland

Painted by John Hyland from a photo by Matteo Brogi

Previously posted on FAB © Matteo Brogi

Featured Fade – Middoughs’ – The Boys Shop – The Men’s Shop – Long Beach, CA – Jesse Levy

© Jesse Levy

Things I see:

Wilson’s
Sawyer’s School of Business
All Commercial Headshots
World’s Finest Dance Instruction

Thanks Jesse!

Donald, You Are Next – West 23rd Street – Instagram

Instagram © Frank H. Jump

Featured Fade – Picture Framing Ghost Uncovered – Quick Lunch – Flatbush & Fifth Avenues – Josh Sucher

josh-sucher-picture-framing01-sm

© Josh Sucher

josh-sucher-picture-framing-bw-sm

© Josh Sucher (cropped – grayscale)

josh-sucher-picture-framing-sm

© Josh Sucher – cropped

josh-sucher-picture-framing02-sm

© Josh Sucher

@joshsucher tweeted these images this weekend and tagged me. Thanks for the fades! joshsucher.com

Bob Pins Posting – Ten Years Ago on the Fading Ad Blog

March 1997 Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Bob Pins & JS Blank & Co. Men's Neckwear - East 30th Street & Fifth Avenue

Bob Pins & JS Blank & Co. Men's Neckwear - East 30th Street & Fifth Avenue
© Frank H. Jump

Bob Pins Fresco has held up pretty good in the last ten years (twenty). Luck of a northern exposure.

Neumann Leathers – Hoboken, NJ – Estelle Saltiel

© Estelle Saltiel

© Estelle Saltiel

The old Neumann Leathers factory will be preserved and rehabilitated, creating a mix-used site that includes residential and retail components and new public space, according to Hoboken’s new draft plan for the historic site released Monday.

– By Laura Herzog – NJ.com – October 20, 2015