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Ghost signs, ghost ads & other phantoms

Canada Dry Sport Cola – Mohamed Sabry Abo Alam St – Downtown Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

© Iman R. Abdulfattah

The Milwaukee Journal – Feb 20, 1968 – Google Books

Schwepps – Downtown Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah

 © Iman R. Abdulfattah

Maggi Chicken Bouillon Cubes – Downtown Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father’s mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.Wikipedia

Mecca Smokes—East 70th Street & York Avenue, NYC

Taken June 1997. Ad circa 1910. From the Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Coca-Cola and Mecca Smokes Pentimento – Bleecker & Carmine Streets, NYC – 1997

Circa 1905 – From the Fading Ads of NYC (History Press, 2011) © Frank H. Jump

In explaining a layered fading ad, I’ve always used the term pentimento, a painterly term that describes evidence of a previous work on a canvas seen through an existing upper layer. Viewing these works under varied wavelengths of light, like ultraviolet, infrared and even X-ray scanning, can aid scientists in deciphering both palimpsests and pentimenti. The use of the word pentimento in “street and photography” has also been cited on the Internet as a term “used in a modern sense to describe the appearance of the sides of buildings with painted advertising.” Often when newer ads are painted over older ads, “the paint wears away to reveal the older layers.” Examples of this can be seen in the work I did in the Netherlands in 1998 while photographing fading ads in Amsterdam¹. – From the Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Reflections on The Boston Store, Chicago – Featured Fade, Peter Anderson

© Peter Anderson

The dry goods emporium began life on this site in 1873 when Charles Netcher opened the Boston in a small 5-story building. The story goes that he was so dedicated to seeing the enterprise become a success that he spent his nights sleeping on showcase counter tops in order to spend as much time in the store as possible. His dedication paid off, and in 1891 after marrying ladies undergarment buyer Mollie Alpiner, the pair began acquiring property surrounding the store. Not wanting to show his hand and overpay, Netcher used third parties and pseudonyms to buy, or lease for 99 year terms, the half block fronting State Street and running west along Madison Street to Dearborn.Designs Linger 

Courtesy of John Chuckman – CLICK FOR LINK

Not to be confused with The Boston Store of Erie, Pennsylvania.

University of Chicago – Digital Library – CLICK FOR LARGER IMAGE

Peter Anderson works in the financial sector but writes fiction, “to ease the crushing monotony of corporate life.” Anderson lives and writes in Joliet, Illinois and his novel Wheatyard was published by Kuboa Press in 2013.

Bisleri Ferro-China – Remy Martin Cognac – Sherif Street, Downtown Cairo, Egypt – Iman R. Abdulfattah, Uptown Correspondent

Sherif Street, Downtown Cairo © Iman R. Abdulfattah

A friend directed me to this cognac ad… The obscured word on the bottom left should read “Remi”, or something like that. – I.R. Abdulfattah

Delcampe.net – CLICK FOR LINK


Delcampe.net – CLICK FOR LINK

Ferro-china is a liqueur usually consumed as a liquore nero and digestive tonic, but is often used as an aperitif . It was invented and patented in the last decade of the nineteenth century by entrepreneur and Garibaldi freedom fighter Signor Felice Bisleri (1881) . – Wikipedia – Italy

Delcampe.net – CLICK FOR LINK

The Bisleri’s, originally a family of industrialists, have produced this very famous Italian tonic since 1881. It is essentially an aperitif in a herb flavoured, fortified wine base. Its producers recommend its as a blood tonic. Each 30 ml shot contains 5 mg of Iron [from Ammonium Iron (lll) Citrate] and when taken at any time of day, but preferably before a meal, will help maintain normal blood. Ferro China also makes a pleasant drink when mixed with mineral water.

One member of the Bisleri family, Franco Bordoni-Bisleri (born 1913), was a famous Italian flying ace. The badge on the Ferro-China bottles was a lion so this was the image painted on most of his aircraft alongside the word “Robur” meaning “strength” in Latin. No doubt his fame helped to popularise the brand. 21% Alc./Vol. – Vintage Direct

The Vintage Poster – CLICK FOR LINK

Invaluable dot com – CLICK FOR LINK

Will The Real Santini Bros Moving & Storage Company Please Stand Up! – S. Santini – Mayflower – Moving & Storage – Bronx, NY – Fabio Aiosa

4770 White Plains Road – Bronx © Fabio Aiosa

Hue & Saturation by FHJ – © Fabio Aiosa

NOT CONNECTED WITH ANY OTHER SANTINI – Courtesy of Our Old Neighborhood Postcards – CLICK FOR LINK

Much like the “Ray’s Pizza Original” claims, and other pizza rivalries in Brooklyn & Manhattan – The Santini Brothers Saga is similar – they are the Original Ray’s Pizza of moving and storage. In the October 10th, 1942 edition of The New Yorker magazine, in  THE TALK OF THE TOWN section, an article  entitled Chaos – By Gardner Botsford & Russell Maloney  – the Santini Bros conundrum was humourously addressed.

CLICK FOR LINK

According to Shorpy,

Fleet truck [above] of Santini Brothers Storage and Warehouse (not to be confused with any other Santinis). The “square” at W 170th St & Jerome Ave in the Bronx was dedicated to the brothers in 1981. The seven brothers were Pasquale, Pietro, Paride, Rinaldo, August Godfrey and Martin who started the business in 1905. Rinaldo was the last to die in 1980.

Courtesy of TV By the Numbers – CLICK FOR LINK

Society Smokes Cigars – Revisited – Hell’s Kitchen, NYC

© Frank H. Jump

Luster, Fought & Co – Pharmaceutical Merchandisers – Athens, OH – Midwest Correspondent, Nick Hirshon

Ohio University campus, on Factory Street just off West Union Street. © Nick Hirshon

The Athena – Ohio University Yearbook 1931 – Athens OH – Ohio University Libraries – CLICK FOR PDF

Advertisement in The Athena (1931) page 323 – Ohio University Libraries

NY Central Lines Industrial Directory & Shippers Guide © Google Books – CLICK FOR LINK

National Institute of Health Archives – CLICK FOR PDF

Here is an example of how the establishment of the FDA impacted the “snake oils” industry.

For full record of lawsuit CLICK HERE