- Canada Dry Sport Cola (a caffeine-free cola introduced in 1968; discontinued in the 1970s)
- The Milwaukee Journal – Feb 20, 1968
Ghost signs, ghost ads & other phantoms
Canada Dry Sport Cola – Mohamed Sabry Abo Alam St – Downtown Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah
Maggi Chicken Bouillon Cubes – Downtown Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah
The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father’s mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today. – Wikipedia
Coca-Cola and Mecca Smokes Pentimento – Bleecker & Carmine Streets, NYC – 1997
In explaining a layered fading ad, I’ve always used the term pentimento, a painterly term that describes evidence of a previous work on a canvas seen through an existing upper layer. Viewing these works under varied wavelengths of light, like ultraviolet, infrared and even X-ray scanning, can aid scientists in deciphering both palimpsests and pentimenti. The use of the word pentimento in “street and photography” has also been cited on the Internet as a term “used in a modern sense to describe the appearance of the sides of buildings with painted advertising.” Often when newer ads are painted over older ads, “the paint wears away to reveal the older layers.” Examples of this can be seen in the work I did in the Netherlands in 1998 while photographing fading ads in Amsterdam¹. – From the Fading Ads of NYC (History Press, 2011) © Frank H. Jump
Reflections on The Boston Store, Chicago – Featured Fade, Peter Anderson
The dry goods emporium began life on this site in 1873 when Charles Netcher opened the Boston in a small 5-story building. The story goes that he was so dedicated to seeing the enterprise become a success that he spent his nights sleeping on showcase counter tops in order to spend as much time in the store as possible. His dedication paid off, and in 1891 after marrying ladies undergarment buyer Mollie Alpiner, the pair began acquiring property surrounding the store. Not wanting to show his hand and overpay, Netcher used third parties and pseudonyms to buy, or lease for 99 year terms, the half block fronting State Street and running west along Madison Street to Dearborn. – Designs Linger
Not to be confused with The Boston Store of Erie, Pennsylvania.
Peter Anderson works in the financial sector but writes fiction, “to ease the crushing monotony of corporate life.” Anderson lives and writes in Joliet, Illinois and his novel Wheatyard was published by Kuboa Press in 2013.
Bisleri Ferro-China – Remy Martin Cognac – Sherif Street, Downtown Cairo, Egypt – Iman R. Abdulfattah, Uptown Correspondent
A friend directed me to this cognac ad… The obscured word on the bottom left should read “Remi”, or something like that. – I.R. Abdulfattah
Ferro-china is a liqueur usually consumed as a liquore nero and digestive tonic, but is often used as an aperitif . It was invented and patented in the last decade of the nineteenth century by entrepreneur and Garibaldi freedom fighter Signor Felice Bisleri (1881) . – Wikipedia – Italy
The Bisleri’s, originally a family of industrialists, have produced this very famous Italian tonic since 1881. It is essentially an aperitif in a herb flavoured, fortified wine base. Its producers recommend its as a blood tonic. Each 30 ml shot contains 5 mg of Iron [from Ammonium Iron (lll) Citrate] and when taken at any time of day, but preferably before a meal, will help maintain normal blood. Ferro China also makes a pleasant drink when mixed with mineral water.
One member of the Bisleri family, Franco Bordoni-Bisleri (born 1913), was a famous Italian flying ace. The badge on the Ferro-China bottles was a lion so this was the image painted on most of his aircraft alongside the word “Robur” meaning “strength” in Latin. No doubt his fame helped to popularise the brand. 21% Alc./Vol. – Vintage Direct
Will The Real Santini Bros Moving & Storage Company Please Stand Up! – S. Santini – Mayflower – Moving & Storage – Bronx, NY – Fabio Aiosa
Much like the “Ray’s Pizza Original” claims, and other pizza rivalries in Brooklyn & Manhattan – The Santini Brothers Saga is similar – they are the Original Ray’s Pizza of moving and storage. In the October 10th, 1942 edition of The New Yorker magazine, in THE TALK OF THE TOWN section, an article entitled Chaos – By Gardner Botsford & Russell Maloney – the Santini Bros conundrum was humourously addressed.
According to Shorpy,
Fleet truck [above] of Santini Brothers Storage and Warehouse (not to be confused with any other Santinis). The “square” at W 170th St & Jerome Ave in the Bronx was dedicated to the brothers in 1981. The seven brothers were Pasquale, Pietro, Paride, Rinaldo, August Godfrey and Martin who started the business in 1905. Rinaldo was the last to die in 1980.
Luster, Fought & Co – Pharmaceutical Merchandisers – Athens, OH – Midwest Correspondent, Nick Hirshon
Here is an example of how the establishment of the FDA impacted the “snake oils” industry.
For full record of lawsuit CLICK HERE