Alles begint in Antwerpen, waar Frans Rombouts op een dag besluit een brandtrommel te huren om zijn eigen koffie te branden. – It all began in Antwerp, where Frans Rombouts decided one day to rent a coffee roasting drum to roast his own coffee. – Rombouts Website History
Ghost signs, ghost ads & other phantoms
Gaia Son in the Ghardaïa Province- Algeria, March 2007
This summer I spent a week with my friends Gaia Son (FAB’s Lowlands Correspondent) and her husband Bob Kovel (artiste extraordinaire) in Amersfoort, NL. One night Gaia showed me some of her photographs and I insisted on her curating some virtual exhibitions for the Fading Ad Blog. This first slideshow is of Son’s trip through the Ghardaïa Province in Algeria- located in The M’Zab Valley (a UNESCO World Heritage Site) in the Sahara Desert and ending in Outoul in the south of Algeria.
Featured Fade: Chew Virgin Leaf Tobacco Ad – Blood Tonic Pentimento – Fulton Street – Bed-Stuy, Brooklyn – Vlad Iorsh
Virgin Leaf tobacco was a trademarked chewing tobacco marketed by McAlpin & Co. Since I have never seen their past ads as claiming to be “for the blood,” I am assuming this is a pentimento – two or more ads superimposed upon one another – of the Virgin Leaf ad with a blood tonic. Would love to climb that fence and get a straight on shot of this right after it rains.