Gas & Oil
Service Station No. 6 – White Rose Motor Gasoline – Greektown – Toronto, CA
In the early days of the Canadian Oil Refining Company (1901-1904) and the Canadian Oil Company (1904 -1908), gasoline was an almost useless by-product of the petroleum refining process. So much so that gasoline was only casually mentioned in their early advertising. It wasn’t even given a ‘brand’ name. However , by the time The National Refining Company (Ohio) purchased controlling interest in the company (Dec. 1908) , the automobile craze was about to boom. The new Model T Ford, introduced October 1 , 1908 at $1150 (Cdn.), would fall to a low of $395 (1925) and be within the reach of much of the population . Gasoline would no longer be that useless by-product.Canadian Oil Companies Ltd. now had Nationals, “White Rose Gasoline” brand name , the market and the product . How could they go wrong? – J. Williams – White Rose Motor Gasoline
Featured Fading Ad Artist: John Baeder – Vita-Var Paints – Fischer & Kaufman Housewares – Standard Gasoline – West Orange, NJ
On Monday, August 02, 1976, a U.S. federal trademark registration was filed for VITA-VAR. This trademark is owned by ELT, Inc., BALTIMORE , 21230 . The USPTO has given the VITA-VAR trademark serial number of 73095244. The current federal status of this trademark filing is EXPIRED on 12/9/1997 – Trademarkia
John Baeder is one of the best known of the Photorealists. His popular paintings and prints of roadside diners so capture the pulse of America that his images have entered the secondary market as reproductions on posters, calendars, and postcards (here the energy comes full circle, as old postcards were an important source of inspiration for the paintings). – Virginia Bonito
- John Baeder Website – Bio
SIGN LANGUAGE, Street Signs as Folk Art”, Abrams, 1996 – John Baeder – Amazon Books
The People’s Coal Co. (Stiff Oil) – Stroudsburg, PA
Stiff Oil is a private company categorized under Coal and Coke Stores and located in Stroudsburg, PA. Our records show it was established in 1979 and incorporated in Pennsylvania. – Manta
- Anthracite Coal – Wikipedia
Azur Petrol – Predecessor of Total Oil – Fontan, France
French Predecessors of Total Petrol – AZUR, AERO, OZO, STELLIS