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Featured Fade – Luna Park – May 14 – Sep 2 – Circa 1915 – 726 Broadway, NYC – Ben Hagen

© Ben Hagen

Hi Frank –

I was fortunate enough to accompany you on the faded ad tours you gave for OHNY last fall, and I found them wonderfully educational and fun. I recently came upon an ad that I felt I had to share with you; you may be familiar with it already, but it’s quickly become my favorite in the city. It’s an ad for the original Luna Park – a fantastic ad that’s great for both its own historical quality and for its connection to such an historically resonant NY institution. its on the south-facing side of the building just to the north of 726 Broadway, which happens to be the NYU health center, and from which I was able to spot it. I think its from 1915 or 1916 – 726 Broadway was constructed in 1917, and the opening/closing dates listed for the park would line up with weekend days in those years. I’m enclosing a picture if you’d like to see it…it’s not a great photo, but I only had my iPhone and had to take it through a window. 

Thanks again for the inspiring tours!

Ben Hagen

Thanks for this wonderful shot Ben! What a great find!

Wikipedia – CLICK FOR LARGER IMAGE

Featured Fade – For Sale This Choice Plot – Bridge Street – Downtown Brooklyn – Vlad Iorsh

Treatments in Photoshop by FHJ – © Vlad Iorsh

Featured Fade: Coca-Cola Sign Uncovered in Chicago in Summer of 2012 – Mike Merritt

© Mike Merritt of www.redship.com – CLICK TO CHECK OUT MIKE’S NEW START-UP

Frank,

Stumbled across your site while on the net and love it!

I’ve attached a photo of a Coca Cola ad that was uncovered this summer when a building was demolished. This was in a row of buildings on the 5400 block of North Clark St. in Chicago’s Andersonville neighborhood.

Enjoy!

Mike

Thanks Mike and I hope you enjoy the book! Check out Mike’s new start-up business, REDSHIP –  a college care package company with a great retro logo and web design.

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Featured Fade – Reckitt’s Blue Pentimento – Melbourne, OZ – Nicole Wilson

200 Commercial Road – © Nicole Wilson

Hue & Saturation reveals a sunburst from another ad. © Nicole Wilson

 

Featured Fade – General Painting Enterprise – Thomas Ommeganck – Brussel, BE – KovelSon

At Number 20 © KovelSon

20, Rue de la Grande Île à Bruxelles © KovelSon

© KovelSon

© KovelSon

Far Rockaway, L.I. from the Inlet – 1904 – Library of Congress – Featured Fade

Library of Congress –

[caption id="" align="alignnone" width="575"] Detroit Publishing Co – Library of Congress

Featured Fade – Birra Itala Pilsen – Via Angarano, Bassano del Grappa (VI) – Diego D’Alba

Bassano del Grappa – Vicenza © Diego D’Alba

Birra Itala Pilsen

[Founded] in 1890, Padua Beer Cappellari recognized in 1916 by Rag. Henry Olivieri. In 1919, after the merger of Cappellari beer with beer Maura, a second factory in Padua, and [with] the input of the partner Giovanni Battista Fridge, the name was changed to Birra Itala Pilsen… History of Italian Beer

Tavern Trove dot com

Super Collection – Italian Beer Part Three

“Birra Itala Pilsen,” a vintage advertising poster by Leonetto Cappiello c. 1920 – CLICK FOR LARGE IMAGE

Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster artdesigner who lived in Paris. He is now often called ‘the father of modern advertising’ because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D’Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. – Wikipedia

Wikipedia

Featured Fade – Darling Shop – Ladies Childrens Apparel – Rochester, NY – Larry Tenenbaum

© Larry Tenenbaum

Frank –

My daughter Allison and I recently joined you for the Open House New York walking tour of the fading ads of Tribeca, and we had a great time (despite the rainy weather). I don’t know if your interest extends all the way to Rochester, but I was there last week, and saw the attached fading ad from my hotel room in the Hyatt Regency. It appears to say “Darling Shop Ladies Childrens Apparel.” It’s near the corner of Main and Stone Streets in the middle of downtown Rochester.

Allison and I now regularly send each other pictures of fading ads that we happen upon. Thanks for helping to spark an interest that we can enjoy together.

Larry Tenenbaum – October 29, 2012

Thank you Larry! I’m glad you had a good time. Thank you for the pic. Give my regards to Allison and looking forward to your next pic! Best, Frank

Featured Fade – Gold Medal Flour – Marlborough, NY – David Silver

© David Silver

Featured Fade – BIC Ballpoint Pens & Razors – Cairo, Egypt – Alexandria D’Onofrio

© Alexandria D’Onofrio