All over the city, ads can still be seen that were first painted in the late 1800s or early 1900s. Often they sell goods that no longer exist (horse carriage repairs) or promote once-famous but extinct brands that recall a simpler time (Uneeda Biscuits).
Jump, 37 at the time he began shooting fading ad murals, felt a kinship with the images because in 1984 he had been diagnosed with HIV, at the very beginning of the AIDS epidemic, when most people with the disease soon died. “I am photographing these images that I never expected to live so long, and I never expected to live so long,” he told us. – Jim Edwards
Read more: Business Insider
Fading Ads of NYC – the book
These Wonderful Vintage New York Ad Murals Are Still Trying To Sell Us Things From The 1800’s – BusinessInsider.com
Looking Up to Look Back: The Fading Ads of New York – WFUV-WNET – MetroFocus
Looking Up to Look Back: The Fading Ads of New York
Publisher: The History Press
Publication Date: Nov. 2011
In 1986, when Frank Jump was 26 years old, he was diagnosed as HIV positive. It was a time when doctors still knew little of the disease. They estimated Jump only had a few years left to live.
The doctors were wrong. Nearly 10 years after his diagnosis, things started looking up for Jump — literally.
In 1997, he “discovered” an ad for Omega Oil, a cure-all tonic, painted on the side of a New York City building. It was the beginning of a quest to photograph old ads painted or glued to the sides of city buildings, ads he views as relics of New York’s past. The quest has consumed Jump ever since.
“New York is a never-ending process,” Jump explained in an interview with WFUV’s Cityscape. “Building and reconstruction and renovation of New York is constant. As new buildings go up and old buildings come down, there’s going to be new ads revealed. It’s exciting to watch. I think this will be something I do until the day I die.”
Jump has displayed his collection of photographs of faded ads in museums and recently compiled them into a book, “Fading Ads of New York City.”
As Jump entered his second decade with HIV, he said that the decaying ads came to represent the friends he lost to AIDS. “I’ve watched many, many, many, many people die. I even have address books with telephone numbers that I just stapled shut because everybody in it was gone,” said Jump.
Click below to hear Cityscape host George Bodarky’s interview with Frank Jump about the fading ads project:
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The artists who painted the ads, some of which go back to the late 19th century, were called “wall dogs.” When Jump began publishing photographs of the ads on his blog, fadingad.com, several of the “wall dogs” contacted him from their nursing homes.
Jump, who is now 52, will stop at nothing in his quest to shoot the ads. He has scaled rickety fire escapes, pulled over on busy highways and walked along elevated train tracks. Jump admits to faking appointments in certain buildings to get up to the roof and even outrunning guard dogs to get the right angle in the right light.
“This book tells two stories,” wrote Dr. Andrew Irving, an anthropologist, in the book’s foreward. “That of New York City and its obsession with money, advertising and renewal over the last 150 years; and the story of the life of a teacher and photographer who has dedicated much of his time to documenting and archiving the hundreds of gigantic advertisements that were painted, often by hand, on the sides of walls and buildings.” Jump feels that the faded ads open a window into the New York of yesteryear and can change the way we see the city.
Does Jump think the city should restore the ads to their former glory? He says no. Just like every living thing, they were meant to fade away — or be torn down unexpectedly.
Frank Jump @ Fading Ads of NYC on WFUV’s Cityscape | 90.7 with George Bodarky – Saturday, February 18th @ 7:30AM
7:30 AM on Cityscape with George Bodarky
New York City’s saturated with advertisements. They’re on buses, in the subways, atop taxis, and along highways. But, it’s not the newest Calvin Klein ad that catches the attention of acclaimed photographer and urban documentarian Frank Jump. He likes to document so-called ghost signs in the city. These ads from a bygone era are visible, but often overlooked — and for Jump, they’re also a metaphor for his own long survival with HIV. Several of Jump’s photographs are included in a new book called Fading Ads of New York City (History Press). Jump is our guest on this week’s Cityscape.
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Spare Times for Feb. 10-16 By THOMAS GAFFNEY – NYTIMES – Frank Jump @ Brooklyn Historical Society – February 15th
Around Town
Published: February 9, 2012
A sortable calendar of noteworthy cultural events in the New York region, selected by Times critics.
Museums and Sites
Brooklyn Historical Society: ‘Fading Ads of Brooklyn’ (Wednesday, February 15) Vintage advertisements that were put on brick walls around the city decades ago are still in plain sight, and some have survived for almost a century. The photographer Frank Jump will discuss the phenomenon of the fading ads and his endeavor to document them. At 7 p.m., 128 Pierrepont Street, near Clinton Street, Brooklyn Heights, (718) 222-4111, brooklynhistory.org; $10, or $8 for members.
A true ‘renaissance man’ Jump starts the classroom scene at a Brooklyn public school – NY Daily News
Author, AIDS activist and ‘urban archeologist’ Frank Jump is now also a civil servant, teaching at Brooklyn’s PS 119
by Lisa Colangelo for the NY Daily News
Frank Jump is one of those people who is impossible to describe in a title, a sentence or even a full paragraph.
He is an urban archeologist whose photographs of fading advertisements have brought him acclaim. He’s also an accomplished musician and writer.
Jump is an AIDS activist who has defied all odds since finding out he was HIV-positive more than 25 years ago.
To say he’s a survivor would be an understatement. Jump beat a bout with cancer about 10 years ago.
Add to that list the title of civil servant. Jump is a New York City schoolteacher at the P.S. 119 Amersfort School of Social Awareness in Brooklyn.
Read more: A true ‘renaissance man’ Jump starts the classroom scene at a Brooklyn public school – NY Daily News.
New York City is eternally evolving. From its… – WORD – March 18th – Walking tour & book-signing
New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the city’s vanishing landscapes has emerged. For nearly 20 years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York’s life. They weave together the city’s unique history, culture, environment and society and tell the stories of the businesses, places and people whose lives transpired among them – the story of New York itself. Fading Ads is also a study of time and space, of mortality and living, as Jump’s campaign to capture the ads mirrors his own struggle with HIV. Experience the ads—shot with vintage Kodachrome film—and the meaning they carry through acclaimed photographer and urban documentarian Frank Jump’s lens.
Fading Ads of NYC’s Frank Jump @ Queens Historical Society – January 26, 6:30PM
Fading Ads of New York City
Queens Historical Society
143-35 37th Avenue
(between Bowne Street and Parsons Boulevard)
Flushing, NY 11354
Tel: (718) 939-0647
Visit Web Site
Map
Dates & Hours
Thurs, Jan 26, 2012, 6:30 pm – 8 pm
[portfolio_slideshow]
Join author and photographer Frank Jump for a look at his new book Fading Ads of New York City. For nearly 20 years, Frank Jump has been documenting the fading ads that are visible, but less often seen all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York’s life.
This photo-documentary is also a study of time and space, of mortality and living, as Mr. Jump’s campaign to capture the ads mirrors his own struggle with HIV. Mr. Jump will be focusing on the ads from departed industries in Queens, many from southern Queens. Fading Ads of New York City will be available for purchase and Mr. Jump will be signing copies of his book following the lecture.
- Directions: By subway: #7 train to the last stop, Main Street, Flushing. Walk two blocks east on Roosevelt Avenue to Bowne Street. Turn left, continue walking until Margaret Carman Green Park. Walk through the park. QHS is the first house on the left hand side.By bus: Q13 or Q28 to Parsons & Northern Blvds. Q12, 14, 15, 16, 17, 26, 27, 28, 44, 48, 65, 66, to Main Street, Flushing and follow the above subway directions.By car: Take the Long Island Expressway from the Queens Midtown Tunnel to the Van Wyck Expressway. Get on the Van Wyck going north. Exit the Van Wyck at the Northern Blvd. East exit. Travel along Northern Blvd. past Main Street for three traffic lights until Parsons Blvd. Turn right on Parsons Blvd. Make a right on 37th Avenue. The Kingsland Homestead is at the right at the end of the cul-de-sac.
About this Organization
Queens Historical Society
Headquartered in the historic house known as Kingsland Homestead, the Queens Historical Society explores the history of the borough from its aboriginal roots up to the present day.
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