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Fading Ads of NYC – the book
Painted ads resurface in NYC as urban ‘modern art’ – VERENA DOBNIK, Associated Press
New York is sprinkled with barely visible old ads painted on the sides of buildings — remnants of lost eras of urban life. Now, they’re making a comeback as a nostalgic art form.
Photo: Bebeto Matthews / AP
Painters known as “walldogs” work on scaffolds, dipping brushes into a lineup of open paint cans. Then come the details, carefully brushed in gleaming color onto walls that are sometimes hundreds of years old.
“So it’s like, `Make me a bucket of soup,'” says Art Pastusak, 61, a master mentoring apprentice walldogs. “Slap it on the wall, and let’s crank.”
Paul Lindahl co-founded the company leading the comeback, Colossal Media. He hired Pastusak to teach what he’s been doing for three decades to a younger generation.
Though computers have taken over, ad painting fascinates people, says Lindahl, who likens the craft to performance art.
“People really stop and they watch, and they want to know what’s going on, and they want to know what it is that you’re painting,” Lindahl says.
Apprentice Liam McWilliams, 23, says it’s “very exciting” to work with people who have been doing this their whole lives “through the snow, the heat, day in and day out.”
On a recent day, they made a beautiful, red-lipped woman a brunette in an ad for the social network Badoo as they stood suspended five stories above the street.
Painting ads is one method of promoting products that dates to the 1800s, when advertising murals were painted by hand on blank brick side walls.
Hand-painted wall advertising peaked in the early 1980s and faded in popularity as computers made large-scale vinyl printing possible. But “the respect for a hand-painted sign is still there,” Pastusak says.
So it’s comeback time for a job that’s not easy.
“At the end of the day you have to be able to meet a deadline, and you have to be able to make it look like it wasn’t painted,” Lindahl says.
Fans like Frank Jump, author of the new book “Fading Ads of New York City,” says hand-painted wall ads are close to modern art.
“The best thing about a hand-painted sign,” he says, “is it’s hand-painted.”
Leave it up to me to state the obvious.
See slideshow on Yahoo NEWS.
Nostalgic New York: An Urban Adventure by Anne Cohen
© Anne Cohen
On a bright, crisp morning in February, Frank Jump is zooming around the streets of Flatbush, Brooklyn, on a bright yellow Vespa, dodging death.
Jump has spent much of the last 15 years preserving what he can of a disappearing vestige of New York City’s past. He scours the city finding and photographing old advertisements, hand-painted decades ago on the sides of buildings, and now fading away.
It’s a race against time—a race he knows all too personally. Jump has been living with HIV since 1986. It was his diagnosis at the age of 26 that prompted him to spend $80,000 of available credit on things he had always wanted, including the Minolta X-700 SLR camera that has been his constant companion on his long urban archaeological journey. “I was documenting things that never expected to live so long, and I had never expected to live so long,” he said. – Anne Cohen, Starring NY – CLICK HERE TO READ ENTIRE ARTICLE
Gloria Steinem on “Nostalgia”
“Nostalgia is a form of obstructionism.”
September 15, 2006 Friday
Bill Maher’s HBO Real Time
episode 82
Premiering September 15, 2006
Guests: Michael McKean, Clark Kent Ervin, Gloria Steinem, Pat Buchanan and Christiane Amanpour
Anne Cohen photographing the monument of the Friel Family burial plot © Frank H. Jump
Free Book Friday: Fading Ads of New York City – History Press
Apr 20, 2012
Free Book Friday: Fading Ads of New York City
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Meet the author at VAVA VOOM: A Night of Cabaret!
VISUAL AIDS SPRING BENEFIT
Monday May 14, 2012 • 6:00 – 9:00 PM
Fading Ads of NYC the book – Bag It!
CLICK HERE TO BUY THE BOOK! Personally signed by the author.
Recently, employees say the independent book store has developed a … Fading Ads of New York City
Fading Ads in NYC and the World of Frank Jump | RDNY.com
I strongly urge every New York City lover to add to their knowledge and sense of lost New York by buying a copy of Fading Ads of New York City … below the image of the book
Wednesday, February 15th: Fading Ads of Brooklyn – Nifty …
The Fading Ad Campaign began as a photographic project documenting vintage mural ads on building brickfaces in New York City spanning nearly a … Tuesday, March 27th: Books …
Buildings’ Fading Ads Come With Lingering Tales | New York …
Before submitting the manuscript for his book on faded ads, Jump heard from a … an artist living today in London, England, has immortalized New York City’s fading ads …
The Leonard Lopate Show: Fading Ads of New York City …
… Fading Ads of New York City. … The Leonard Lopate Show Book Club; The Lodown; The Story of New York in 10 …
Popular . Upper Broadway’s Forgotten Movie Theaters; Sunday in … Fading Ads of New York City Talk & Book Signing
Mountains Sunk Below the Sea / From the book Fading Ads of …
From the book Fading Ads of NYC – History Press © Frank H. Jump Pinned via pinmarklet
Frank Jump’s ‘Fading Ads of New York City’ – New York Daily News
“Fading Ads of New York City” is a collection drawn from thousands of pics taken … More than half of the ads he photographed for the book are gone now …
The Fading, Old-Timey Ads of New York City – Neighborhoods …
Jump’s been photographing the city’s ghost signs ever since, and he’s now corralled the images into a new book, Fading Ads of New York City.
Fading ads from the automotive world | AutoMinded
His latest book, Fading Ads of New York City celebrates this rarely recognized piece of history. So we thought his new book would be a good excuse to ask Jump to share …
Looking Up to Look Back: The Fading Ads of New York …
Jump has displayed his collection of photographs of faded ads in museums and recently compiled them into a book, “Fading Ads of New York City.”
New book ‘Fading Ads of New York City’ chronicles ghost …
Mr. Peanut stands, white-gloved hand on shell-covered hip, in a fading ad painted on a brick building in Ridgewood. At first glance, it seems like a …
Fading Ads of Greenpoint Walking Tour – Google Maps Pin Drops – WORD Books
[portfolio_slideshow]
View Greenpoint Fading Ads Walking Tour in a larger map
What an incredible day and I have all of you who attended to thank! The turnout was remarkable and you all kept up with the pace. Keep on looking up! Addendum: Heartfelt thanks to Ms. Heather (newyorkshitty) who was kind enough to flesh out this walk with me a couple of days prior.
The Fading Ads of Greenpoint Walking Tour - Nassau & Manhattan © B. Snow
The Fading Ads of Greenpoint Walking Tour - Nassau & Manhattan © B. Snow
The Fading Ads of Greenpoint Walking Tour - Looking Up - Nassau & Manhattan © B. Snow
The Fading Ads of Greenpoint Walking Tour - Northern Tip of Walk on Commercial © B. Snow
The Fading Ads of Greenpoint Walking Tour - After Walking Drinks with Frank Jump & Friends © B. Snow
The Fading Ads of Greenpoint Walking Tour - Frank Jump ambling along © B. Snow
The Fading Ads of Greenpoint Walking Tour - Frank Jump & Vincenzo Aiosa @ WORD Books © B. Snow
Jeremiah’s Vanishing New York: Jump’s Ghost Signs
WEDNESDAY, MARCH 14, 2012
Jump’s Ghost Signs
Frank Jump has been photographing and collecting the ghost signs of New York City since 1997. Most recently, he published many of his photos, along with essays, in the excellent book Fading Ads of New York City. This Sunday, March 18, he leads a walking tour of the ghost signs of Greenpoint, Brooklyn, beginning with a talk at Word bookstore.
I asked Frank some questions about his work and the upcoming tour. READ MORE!
Fading Ads of Greenpoint Walking Tour | WORD | Sunday, March 18th @ 2PM
Fading Ads of Greenpoint Walking Tour
Start: 03/18/2012 2:00 pm
Timezone: America/New York
126 Franklin St.
Brooklyn, New York
11222-2002
United States
Get a glimpse into Greenpoint’s history with a walking tour, led by author and photographer Frank Jump. For nearly 20 years, Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs tell the stories of the businesses, places and people whose lives transpired among them.
New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the city’s vanishing landscapes has emerged. They weave together the city’s unique history, culture, environment and society and tell the stories of the businesses, places and people–the story of New York itself. This photo-documentary is also a study of time and space, of mortality and living, as Jump’s campaign to capture the ads mirrors his own struggle with HIV. Experience the ads–shot with vintage Kodachrome film–and the meaning they carry through acclaimed photographer and urban documentarian Frank Jump’s lens.
During the walking tour and book-signing, Jump will offer a glimpse into Greenpoint’s commercial advertising history through remnant fading ads. Don’t let the tour leave without you! We’ll be meeting at the store at 2 p.m., where Frank will introduce the book and give us an overview for the walk, and then we’ll head out at 2:30 p.m. Rain or shine! (If it rains, we’ll have a virtual slideshow tour at WORD instead.) Facebook RSVP appreciated!
Buildings’ Fading Ads Come With Lingering Tales | New York City | United States | Epoch Times
A fading ad for Reckitt's Blue, a blue substance once used in laundry to tint whites slightly blue, which was seen as more white-looking than whites with a yellowish tint. The ad is on a building on Washington Avenue between Pacific and Dean streets in Brooklyn. (Frank Jump)
NEW YORK—Famed photographer Walker Evans (1903–1975) saw the beauty in New York City’s “ghost ads.” The once brilliantly colored paintings advertising all sorts of obsolete wares—like a fig and syrup children’s laxative—now fading into the cityscape.
Evans shot some of the fading murals of his day, and a new generation of artists now captures the fading works, often delving into the stories behind them.
Brooklyn photographer Frank Jump began documenting what he calls the city’s “fading ads” after he learned in 1986 that he was HIV positive.
“I was documenting something that never expected to live so long, and I didn’t expect to live so long,” said Jump, who has compiled his work into a book titled “Fading Ads of New York City.” – READ MORE
by Tara MacIsaac
New York Editor
Editorial Department
The Epoch Times
Buildings’ Fading Ads Come With Lingering Tales | New York City | United States | Epoch Times.
Frank Jump @ Greater Astoria Historical Society: Events – Mon Mar 5, 7:00 pm
Mon Mar 5, 7:00 pm
Greater Astoria Historical Society
Quinn Building, 35-20 Broadway, 4th Floor
Long Island City, NY 11106
718-278-0700 | info@astorialic.org
New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past.
Fading ads are a beacon in the navigation of an urban life.They weave together the city’s unique history, culture, environment and society and tell the stories of the businesses, places and people whose lives transpired among them – the story of New York itself. Of the thousands of ads photographed, many have faded out of existence, been covered over or destroyed. But still many silently cling to the walls of buildings, barely noticed by the rushing passersby.
Quickly, this effort became a metaphor for survival since, like Jump himself, many of these ads had long outlived their expected life span. Although this campaign doesn’t deal directly with HIV/AIDS, it is no accident that he chose to document such a transitory and evanescent subject.
Frank H. Jump is a New York City artist and educator. Jump’s first major photo-exhibition ran at the New-York Historical Society from August to November of 1998. In the mid-2000’s, Jump and partner Aiosa opened the Fading Ad Gallery in Brooklyn where Jump’s photography was on display. Jump continues his documentation of these remnants of early advertising with the acclaimed Fading Ad Blog, a daily photo-blog featuring images he and Aiosa have taken of ads worldwide as well as the work of other fellow urban archaeologists.
These programs are supported by public funds form the NYC Department of Cultural Affairs and NYC Council Member Peter Vallone, Jr. Additional support provided by the membership of the Greater Astoria Historical Society.
