
© Frank H. Jump
vintage mural ads & other signage by Frank H. Jump & friends
© NYPL Digital Collection
Edward Elsworth was the son of a very successful New York City man of the same name. With his family money, Edward ventured into his own entreprenurial waters in 1890 when he purchased Hornby’s Oats from the estate of Alexaner Hornby in Craigville, NY. Only Hornby had perfected the formula for quick-cooking oats, and Elsworth picked a winner because breakfast cereals were beginning to soar in popularity. He moved the entire factory to Lockport, Illinois, close to the source of grain and to Great Lakes shipping. He named his rolled oats product Paw-Nee and it sold very well in the Midwest.
In 1893, the New Yorker looked to Buffalo to expand his production. In his mid-30s by this time, he was tall with graying hair and was considered ‘colorful.’ At 54 Fulton Street, he constructed a wood-framed food mill, a feed mill, and an elevator. Between 1896 and 1908 he added a brick-framed elevator, and appended the buildings for use as storage, laboratory, and offices. [These original buildings survived until 1987 when destroyed by fire.] – Read more@ Western NY Heritage Press
© Frank H. Jump
Harvey Shapiro 1966, Wesleyan Poetry
© Frank H. Jump
© Frank H. Jump
© Frank H. Jump
© Frank H. Jump
Can’t help feeling they’ve torn down the wrong building. The Watchtower Building is a Brooklyn waterfront eyesore.
Other postings:
Brooklyn Bridge Park - Waterfalls - © Frank H. Jump
National Cold Storage - Brooklyn Waterfront - © Frank H. Jump
Previous National Cold Storage postings.
This still was taken from a Library of Congress archival footage of a train crossing the Brooklyn Bridge into Manhattan. The Fletcher’s Castoria ad on the right is clearly seen in the beginning of the film. Steam billowing from what possibly was the Domino Sugar Refiner is an awesome sight.
Click above to view Quicktime MPG file.
Click [here] for link to Library of Congress for other file formats. Choose item #14
New Brooklyn to New York via Brooklyn Bridge, no. 2 /
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