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Broadway

End The War On Drugs – Legalize Sex Work – Oddfellows – Street Art – Bed-Stuy-Bushwick

© Frank H. Jump

Amarosa Scalp Rub – circa 1915 – Disoway & Fisher, Advertisers – Broadway, Williamsburg – Brooklyn

From the book Fading Ads of NYC (History Press, 2011) © Frank H. Jump

© Frank H. Jump

Google Books (1916) The Editor & Publisher

Fletcher’s Castoria – Broadway – Bushwick, Brooklyn

@ Mc Donough Street © Vincenzo Aiosa

Broadway Sleep Mart – Furniture Manufacturing – Bushwick, Brooklyn

Saturated & Grayscaled – Split & Stacked © Frenzo

This sign looks pre-1950s © Vincenzo Aiosa

Above the lower left window you can see the word ‘furniture’ in turn-of-the-century fonts © Vincenzo Aiosa

NY Companies Index – CLICK FOR LINK

NY Companies Index – CLICK FOR LINK

Vincenzo took the shots above on Park Avenue just south of Broadway with his iPhone. So this is my theory. From the look of the fonts and the weathering, the signs written on the brick between the windows are clearly very early 20th-century (c.1910). My guess is the sign for Broadway Sleep Mart can be anywhere from 1930’s to 1940’s. I’m going to assume that the proprietors conducted their business at the Park Avenue location for several decades and then outgrew their space and moved up the street on Broadway. The public records above show the address at 835 Broadway with an incorporation of 1956 – up the street a bit in a larger space, now a laundromat. Vincenzo also points out that the Park Avenue location may have been maintained as a warehouse. I’m also inferring from these records that in 1962, they changed the name of the store.

Ever Ready Furniture – Tasty Chicken – Broadway, Bushwick

© Vincenzo Aiosa

1650 Broadway – The Best Known Address in the Entertainment World – Concord Sign Co.

© Frank H. Jump

Courtesy of Glenn Adelson

Cornell [Soda] Beverages, Inc. – Broadway – Williamsburg, Brooklyn

© Frank H. Jump

© Frank H. Jump

Cornell Beverages – 105 Harrison Place – Founded 1946 – All Business

Forgotten - NY

Broadway – The Best Known Address in the Entertainment World – Longacre Square, Manhattan

© Frank H. Jump

1650 Broadway © Frank H. Jump

Related links:

Hunter Baltimore Rye & The Mystery Man of 666 Broadway – Broadway Across from Lincoln Center – March, 2000 & April, 2002

Hunter Baltimore Rye - April 2002 - © Frank H. Jump

Hunter Baltimore Rye - April 2002 - © Frank H. Jump

Hunter Baltimore Rye - April 2002 - © Frank H. Jump

Hunter Baltimore Rye - April 2002 - © Frank H. Jump

Immediately when I saw this sign revealed, it solved a big mystery. I had shot a similar ad downtown between two buildings on Broadway and Bond (see map & image of man below).

David W. Dunlap (NYTimes) and I tried to decipher what product was being advertised for his December 10, 2000 NYTimes article: Olde York. Two years later, the mystery was solved when a building came down in the Lincoln Center area, east of Broadway.

666 Broadway & Bond - March 2000

666 Broadway & Bond - March 2000 - NY Times © Frank H. Jump

courtesy of David W. Dunlap, NY Times

courtesy of David W. Dunlap, NY Times

Originally posted on the Fading Ad Campaign Website