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FADING ADS FROM THE AUTOMOTIVE WORLD – AUTOMINDED DOT COM

New York City has led many lives. In a place that is famous for never resting, sometimes the only history that survives are the buildings that go quietly untouched and the painted signs that are slowly fading from their bricks.

Frank Jump has been documenting this unsung history for the last 20 years. His latest book, Fading Ads of New York City celebrates this rarely recognized piece of history. So we thought his new book would be a good excuse to ask Jump to share some of the automotive related advertisements he’s collected over the years.

He sent us an assortment of everything from carriage builders to tires. Some ads are from the book, and a few others can be found on his blog. Most of these are from the New York City area, but Jump has gone well beyond the five boroughs to find his art. For example, if the ad in the full photo gallery that simply states “Sign and Auto Painting” seems a little too small potatoes for NYC, that’s probably because it is from Evel Knievel’s hometown of Butte, Montana.

Jump’s photos are a worthwhile journey into a world of art and history that are exposed to the masses every day but are appreciated by few. Check out the full photo gallery for more auto pics, go to Jump’s blog for all types of other signs, or get the book to see them all in high-gloss glory.


Featured Fade – Coca-Cola – Parsons Ford – Binghamton, NY – Nick Hirshon

Vintage Coca-Cola ad

© Nick Hirshon

January 1928 - Vintage Coca-Cola calendar ad

Previously featured on FAB:

Dorf Motors – Used Cars – Midwood, Brooklyn

Authorized Chrysler Dealer - A Safe Place to Buy! Coney Island Avenue © Frank H. Jump

© Frank H. Jump

? Warehouse New & Used Cars – Wholesale & Retail – Bedford Avenue, Brooklyn

© Frank H. Jump

We Financing – Bushwick, Brooklyn

© Frank H. Jump

Labor Temple – Murphy Motors Inc – Missoula, MT

© Frank H. Jump

© Frank H. Jump

Oldsmobile – Flatbush Avenue

Oldsmobile - Flatbush Avenue - © Frank H. Jump

Oldsmobile - Flatbush Avenue - © Frank H. Jump

Off Rogers Avenue & Snyder - © Frank H. Jump

Off Rogers Avenue & Snyder - © Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Originally posted on the Fading Ad Campaign Website:

Gaines Motors Co. & Kaye Outdoor Adv Co

Rogers Avenue, Brooklyn
– taken April 7, 2006

Perhaps the Flatbush Avenue Oldsmobile dealer and this one were related. Kaye Outdoor is also extant. This is a job for Kevin Walsh!

Kings Motors – Arthur Avenue – Bronx

© Vincenzo Aiosa

© Vincenzo Aiosa

Citroën – Park Slope, Brooklyn

Citroën - Park Slope, Brooklyn

Citroën - Park Slope, Brooklyn
© Frank H. Jump

Slope Ad Quartet

Martin's Honda – 700 11th Avenue – Midtown, NYC

Martin's Honda NYC
© Frank H. Jump