31st Street & 23 Avenue © Noah Pardo
Astoria
Queens Correspondent – Marie Anne O’Donnell – Fletcher’s Castoria Ad Remnant – The Kind You Have Always Bought – 39th Avenue – Astoria, Queens
The Kind You Have Always Bought © Marie Anne O’Donnell
Lewiston Saturday Journal – April 30, 1902 – © Google Books
From 39th Avenue platform in March 1963 – CLICK FOR LARGER IMAGE © David Pirmann/nycsubways.org
H.K Electric Co. – Astoria, Queens – Guest Fade
DEfender 5 telephone exchange © David Sanders
© David Sanders
Hi Frank, this may be on your blog someplace already, both your blog and the forgotten NY sites are quite extensive and I could not find this one. It is on the side of a large apartment building in Astoria NY, I think the address is 31-28 31st Street. I have passed this rusty sign many times but never stopped to read it until today. It says “This building is adequately wired by H.K. Electric Co. More Buildings Rewired In Queens By H. K. Electric Co. Than Any Other Electric Company.” There is also an old phone number with a DE exchange prefix…definitely 1960s and before.
Dave Sanders, NYC
Hey Dave- Thanks again for a wonderful catch! According to the website below, this is the DEfender telephone exchange.
Labor Day Guest Fades – Woolworth Ghost Shadow – Astoria, Queens – David Sanders
© David Sanders
This was forwarded to me from Forgotten-NYer, Kevin Walsh:
Just took these photos on Ditmars Boulevard at 31st Street, where a Rite Aid closed. Before the Rite Aid was an Eckerd, and before that it was a Genovese Drug. My sister moved into this neighborhood in 1987 when it was a Genovese. At some point prior to that time a Woolworth occupied the space, and the outline of the letters has been exposed by the current renovation, which will make the location into a CVS.
Just thought I would send these along though somebody has probably already done so.
Sincerely,
David Sanders
Trommer's Genuine Ale – Fletcher's Castoria – Astoria, Queens
Astoria Blvd © Frank H. Jump
Castoria is clearly written on the bottom © Frank H. Jump
Close-up on Trommer's Ale ad © Frank H. Jump
Active Collectibles dot com
Distributed by John F. Trommer Inc - 1632 Bushwick Avenue, Brooklyn NY - US Beer Labels dot com
Trayman dot net
Trayman dot net
circa 1937 - Tavern Trove dot com
circa 1937 - Tavern Trove dot com
Old Beer Stuff dot com
Tavern Trove dot com
John F. Trommer’s Evergreen Brewery
[Bushwick Ave at Conway Street, Brooklyn]
The Brooklyn brewery was founded by John F. Trommer, who had emigrated from Germany. He settled first in Maine, then worked in Boston, and finally settled in New York City. After working in a number of breweries, he purchased the recently built plant of Stehlin and Breitkopf in 1896. Know as the Evergreen Brewery, it grew gradually during the next two decades. Trommer died in 1898, but his son, George, continued the business. Somewhat atypically, George Trommer managed to expand business during the 1920s by lending money and giving support to potential owners of hot dog restaurants-which, of course, featured Trommer’s White Label Near Beer. By 1930 he supplied more than 950 such places.
In 1933, a second plant was opened in Orange, New Jersey, and both breweries proved very successful well into the late 1940s. [Furthermore, Trommer’s housed one of Brooklyn’s most popular beer gardens called the Maple Garden.] The New York City strike of 1949 and loss of sales thereafter hurt the company, however, and the New Jersey plant was sold to Rheingold in 1950. In 1951 Trommer announced the sale of the Brooklyn plant to Piel Brothers. George Trommer died on November 16, 1956, at the age of 83.
In Bushwick, the presence of the brewing industry encouraged the dairy industry. Farmers collected spent grain and hops for cow feed. Milk, with close to 4% butterfat, was sold fresh, made into cream, butter, cheese or ice-cream, or thinned for drinking. The milk business supported blacksmiths, wheelrights and feed stores along Flushing Ave. The Bedford section of Brooklyn (now part of Bedford-Stuyvesant) was agricultural until the 1920s, hosting substantial dairy activity. – New York Food Museum (Brooklyn Beer)
