![](https://i0.wp.com/www.fadingad.com/blog/brooklyn/fulton-street-swift-upper-sm.jpg?resize=580%2C308)
Upper portion of wall. Clearly says ‘dry goods’ at the bottom. Looks like Loews at the top.
![](https://i0.wp.com/www.fadingad.com/blog/brooklyn/fulton-street-swift01.jpg?resize=580%2C773)
© Frank H. Jump
![](https://i0.wp.com/www.fadingad.com/blog/brooklyn/fulton-street-swift02.jpg?resize=580%2C773)
© Frank H. Jump
![](https://i0.wp.com/www.fadingad.com/blog/brooklyn/swift-and-company.jpg?resize=580%2C135)
Consistent with vintage Swift Premium Lard ads © Frank H. Jump
![](https://i0.wp.com/www.fadingad.com/blog/brooklyn/swiftpremiumlard.jpg?resize=580%2C321)
The Scout Patch Auction
![](https://i0.wp.com/www.fadingad.com/blog/brooklyn/fulton-street-swift04.jpg?resize=580%2C435)
© Frank H. Jump
![](https://i0.wp.com/www.fadingad.com/blog/brooklyn/why-not-now.jpg?resize=580%2C241)
Why Not Now? © Frank H. Jump
The Swift ad looks considerably newer than the rest of the writing.
Peter
Yes. Probably the building that was built to obscure it was erected shortly after it was painted.