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May, 2015:
Byrrh – Apéritif – Castelnaud de Gratecambe – Dordorgne, FR – Gaia Son
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Byrrh is an aromatised wine-based apéritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apéritif. With its marketing and reputation as a “hygienic drink”, Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to “beer”, complicating sales in English- and German-language speaking regions.
Byrrh was sold in the United States until Prohibition. As of 2012, Byrrh has been reintroduced to the United States.
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