© Frank H. Jump
Death (being edged to the doorway): Where’s a good hotel? What am I talking about hotel, I got no money. I’ll go sit in Bickford’s. (He picks up the News).” —Getting Even, Woody Allen
In 1921, the Bickford’s “lunchrooms,” as they were known, offered modestly priced fare and extended hours. Bickford’s architect was F. Russell Stuckert, who had been associated with Samuel Bickford since 1917. Stuckert’s father, J. Franklin Stuckert, had designed buildings for Horn & Hardart in the 1890s.
During the 1920s, the Bickford’s chain expanded rapidly with 24 lunchrooms in the New York area and others around Boston. A letter with a company stock offering stated, “The lunchrooms operated are of the self-service type and serve a limited bill of fare, which makes possible the maximum use of equipment and a rapid turnover. Emphasis is placed on serving meals of high quality at moderate cost.” A 1964 New York City guidebook noted:
- Breakfast at Bickford’s is an old New York custom. In these centrally located, speedy-service, modestly-priced restaurants a torrent of traffic is sustained for a generous span of hours with patrons who live so many different lives on so many different shifts. – Wikipedia
