November, 2012:

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Bassano del Grappa – Vicenza © Diego D’Alba

Birra Itala Pilsen

[Founded] in 1890, Padua Beer Cappellari recognized in 1916 by Rag. Henry Olivieri. In 1919, after the merger of Cappellari beer with beer Maura, a second factory in Padua, and [with] the input of the partner Giovanni Battista Fridge, the name was changed to Birra Itala Pilsen… History of Italian Beer

Tavern Trove dot com

Super Collection – Italian Beer Part Three

“Birra Itala Pilsen,” a vintage advertising poster by Leonetto Cappiello c. 1920 – CLICK FOR LARGE IMAGE

Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster artdesigner who lived in Paris. He is now often called ‘the father of modern advertising’ because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D’Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. – Wikipedia

Wikipedia

Germania Fire Insurance Company Bowery Building – Barber Shop Manufacturing Equipment – Pyramid Sign Co – 357 Bowery

Nov 5th, 2012

by fadingad.

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GERMANIA FIRE INSURANCE COMPANY BOWERY BUILDING, 357 Bowery, Manhattan
Built 1870; architect, Carl Pfeiffer; builder, Marc Eidlitz

Designed by a prominent German-American architect and built in 1870, the Germania Fire Insurance Company Bowery Building recalls the time when the Bowery was a major thoroughfare of America’s leading German-American neighborhood. Known as Kleindeutschland, this neighborhood was home to hundreds of thousands of New Yorkers of German descent, and was “in fullest bloom” when this building opened.

The Germania Fire Insurance Company was founded in 1859, counting many prominent German-born New Yorkers among its executives and directors; the firm was prospering when it constructed this building to house its Kleindeutschland office, although it moved this office farther up the Bowery after little more than a decade. The building housed tenants from the time of its opening, and by 1880, its residents included Irish, German, and Chinese immigrants. Between 1900 and 1920, industrial tenants displaced its residents, and in 1929, the building was purchased by members of two families who manufactured barber-shop and beauty-parlor equipment in the building into the early 1970s. Residents started returning by the mid-1970s, and today, the building is entirely residential. – NYC Landmark Preservations Committee

Barber Shop © Frank H. Jump

Pyramid Sign Co. © Frank H. Jump

Pyramid Sign Co. © Frank H. Jump

Hurricane Sandy Leaves the Rockaways in Tatters

Nov 4th, 2012

by fadingad.

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SEE SLIDESHOW OF TODAY’S IMAGES OF THE ROCKAWAYS

[portfolio_slideshow]

Hurricane Sandy Blasts The Rockaways – Belle Harbor

Nov 3rd, 2012

by fadingad.

1 comment

My friend Barbara and I walked to the beach from the bay along Beach 124th Street during a tearful visit to our friends Lisa and Allison today. Two blocks before the beach, the sand begins to pile up and gets up to three feet deep by the time you get to the end of the beach block. On the way, large chunks of the boardwalk the size of decks and terraces are strewn on what were once manicured lawns and cars were tossed like toys upside-down in driveways and in front of homes, alongside buildings and the seawall along the bay. Streets are lined with debris and the waterlogged contents of residents’ basements, garages and other flooded areas of their homes.

I was conceived in Rockaway Beach, born in Far Rockaway, and lived the first eight months of my life in Belle Harbor before moving to Laurelton, Queens for eight years and later Howard Beach for another eight years until I moved out on my own at 17 in 1977. Much of my childhood and teenage years were spent on these beaches, bobbing up and down in the salty sea like a pickle in brine. This is the place of my origin. It is my home. It breaks my heart to see it torn and tattered, chewed up and spit out like splintered flotsam from the mouth of an insatiable Leviathan. I know that one day soon I will see it rebuilt and restored. My heart goes out to my friends and family and everyone who have lost loved ones to and have had to endure this terrible disaster whose name is bitterly left behind painted on plywood and banners – and physically blanketed throughout the once resplendent coastal communities of the Mid-Atlantic and Northeast. One day soon, these seaside towns will sparkle in the sun.

Featured Fade – Darling Shop – Ladies Childrens Apparel – Rochester, NY – Larry Tenenbaum

Nov 2nd, 2012

by fadingad.

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Frank –

My daughter Allison and I recently joined you for the Open House New York walking tour of the fading ads of Tribeca, and we had a great time (despite the rainy weather). I don’t know if your interest extends all the way to Rochester, but I was there last week, and saw the attached fading ad from my hotel room in the Hyatt Regency. It appears to say “Darling Shop Ladies Childrens Apparel.” It’s near the corner of Main and Stone Streets in the middle of downtown Rochester.

Allison and I now regularly send each other pictures of fading ads that we happen upon. Thanks for helping to spark an interest that we can enjoy together.

Larry Tenenbaum – October 29, 2012

Thank you Larry! I’m glad you had a good time. Thank you for the pic. Give my regards to Allison and looking forward to your next pic! Best, Frank