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Tivoli Beer ‘Folks, That’s Beer’ – American Beauty Macaroni Pentimento – Five Points, Denver CO

CLICK FOR LARGER IMAGE © Frank H. Jump

© Frank H. Jump

The Western Aristocrat © Frank H. Jump

American Beauty Macaroni Company – unfinished advertisement © Frank H. Jump

General Outdoor Advertising Company © Frank H. Jump

S. Goldfarb © Frank H. Jump

Images of America – Northwest Denver – Mark Barnhouse – Arcadia Books © Google Books

In 1916, the Kansas City Macaroni Company merged with the Denver Macaroni Company and the AMERICAN BEAUTY Pasta Company was formed.

Rocco Sarli, an Italian immigrant, was at the helm. John Vagnino became a part-time owner. During the Great Depression, the company had the single largest geographic distribution of any American pasta brand.

AMERICAN BEAUTY remained in the hands of its two founding families, the Sarlis and the Vagninos through the mid-1960s.

AMERICAN BEAUTY products are manufactured at plant locations in Fresno, California, and St. Louis, Missouri, and its pasta is distributed throughout every state west of the Mississippi River. It is a leading brand in a number of regions.

AMERICAN BEAUTY is part of the New World Pasta family of brands, the leading dry pasta manufacturer in the United States. New World Pasta brands include Ronzoni® Healthy Harvest®, Ronzoni® Smart Taste® and Ronzoni Garden Delight®. – American Beauty Website

2 Comments

  1. Sam Roberts says:

    Every now and then a Fading Ad comes along that stops my in my tracks. This is one of them. What an absolutely perfect example of the pimento/palimpsest form accompanied by some stunning photography. Bravo Mr Jump!

    1. fadingad says:

      Thank you Sam! I was drawn to this sign by instinct. My friend Gary from Denver was going to show this one to me but I drove directly to it without knowing he was going to show it to me. When I showed it to him on my camera he said, “Oh, I was going to show that to you! You found it!” This wall is simply magnetic. I love pentimentos to start and the quality of this sign is impeccable. – A pimento of my love for the signs to you all. Frank