South 1st & Keap © Frank H. Jump
May, 2012:
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Painted ads resurface in NYC as urban ‘modern art’ – VERENA DOBNIK, Associated Press
New York is sprinkled with barely visible old ads painted on the sides of buildings — remnants of lost eras of urban life. Now, they’re making a comeback as a nostalgic art form.
Photo: Bebeto Matthews / AP
Painters known as “walldogs” work on scaffolds, dipping brushes into a lineup of open paint cans. Then come the details, carefully brushed in gleaming color onto walls that are sometimes hundreds of years old.
“So it’s like, `Make me a bucket of soup,'” says Art Pastusak, 61, a master mentoring apprentice walldogs. “Slap it on the wall, and let’s crank.”
Paul Lindahl co-founded the company leading the comeback, Colossal Media. He hired Pastusak to teach what he’s been doing for three decades to a younger generation.
Though computers have taken over, ad painting fascinates people, says Lindahl, who likens the craft to performance art.
“People really stop and they watch, and they want to know what’s going on, and they want to know what it is that you’re painting,” Lindahl says.
Apprentice Liam McWilliams, 23, says it’s “very exciting” to work with people who have been doing this their whole lives “through the snow, the heat, day in and day out.”
On a recent day, they made a beautiful, red-lipped woman a brunette in an ad for the social network Badoo as they stood suspended five stories above the street.
Painting ads is one method of promoting products that dates to the 1800s, when advertising murals were painted by hand on blank brick side walls.
Hand-painted wall advertising peaked in the early 1980s and faded in popularity as computers made large-scale vinyl printing possible. But “the respect for a hand-painted sign is still there,” Pastusak says.
So it’s comeback time for a job that’s not easy.
“At the end of the day you have to be able to meet a deadline, and you have to be able to make it look like it wasn’t painted,” Lindahl says.
Fans like Frank Jump, author of the new book “Fading Ads of New York City,” says hand-painted wall ads are close to modern art.
“The best thing about a hand-painted sign,” he says, “is it’s hand-painted.”
Leave it up to me to state the obvious.
See slideshow on Yahoo NEWS.
Amstel Bier – 1998–2012 – Radio Berco – Amsterdam, NL
August 1998 © Frank H. Jump
Hier drinkt men ‘n fijn glas Amstel Bier
Here one can drink a fine glass of Amstel Beer
April 2012 © Frank H. Jump
April 2012 © Frank H. Jump
eBay
Berco, Radio – Prinsengracht 110, Amsterdam. Years of radio production: 1929 – 1930. – Radio Museum
Schwitzner – Stoffen & Fournituren Sinds 1900 – 14A Krommestraat (Crooked Street), Amersfoort, NL
Twitter Weekly Updates for 2012-05-06
- The Frank Jump Daily is out! http://t.co/6jUbyyvf ▸ Top stories today via @meekyaysleek @eosnos @applenws @urbanphoto_blog #
- PRO U.S. WWII COMIC BOOK ADS – BABY RUTH CANDY CURTISS CANDY COMPANY – FOUNDER OTTO SCHNERING http://t.co/jOsuPqD0 via @TVTOYMEMORIES #
- msnbc video: ACT UP marks 25 years of AIDS activism http://t.co/hnjcdJPQ #
- The Frank Jump Daily is out! http://t.co/6jUbyyvf #
- @Cruisin_Kitchen Hey Mr. CK. Thought I'd give you a heads up. Cocktails & Light Fare. The Body: Visual AIDS-VAVA http://t.co/Zrgq7gjc TRUCK? #
- The Frank Jump Daily is out! http://t.co/6jUbyyvf ▸ Top stories today via @darealmaozedong #
- Daily Kos: Dan Savage, the Bible, and Homosexuality. http://t.co/35c6t0D0 #
- @RosarioDawson on National Train Day – YouTube http://t.co/y8Gg9u1o Yo home girl! #
- I just backed GEORGE on @Kickstarter http://t.co/bBvMFes8 #
- Kickstarter – GEORGE – FLUXUS FOUNDER http://t.co/47yI9eiK #
- #NowPlaying Indo-Pak – Sufi's & Raghupati Raghav on #Spotify http://t.co/5sxyFmzK #
- VA-VA VOOM! The Seventh Annual Visual AIDS Vanguard Awards — Monday — May 14, 2012 • 6:00 – 9:00 PM – Fading Ad Blog http://t.co/rqhdsczD #
- @RosarioOnline 7th Annual VisualAIDS Vanguard Awards — 5/14/12 • 6:00 – 9:00 PM http://t.co/rqhdsczD present by @rosariodawson to @FadingAd #
- The Frank Jump Daily is out! http://t.co/6jUbyyvf ▸ Top stories today via @nuevosoul #
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- @GuyKawasaki Perhap where the religious leave things "in God's hands" – non-believers know that every moment counts & are more responsible in reply to GuyKawasaki #
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