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April 20th, 2012:

Free Book Friday: Fading Ads of New York City – History Press

Free Book Friday: Fading Ads of New York City

Free Book Friday: Fading Ads of New York City

Celebrate Friday! …with our “Free Book Friday” giveaway, of course. To win today’s critically acclaimed giveaway, comment at the end of this post by Sunday, April 22 (at 12 AM EST) and we’ll enter your name into a random drawing on Monday morning.

Today’s featured book, Fading Ads of New York City, comes from Frank Jump, whose name is synonymous with chronicling New York’s urban development, decline and renewal.

As a prolific blogger and well-known New York City writer, Jump’s work has commanded the attention of the New York TimesLeonard Lopate Show (WNYC)Wall Street JournalNew York Post and numerous other publications.

From its iconic skyline to its side alleys, New York City is perpetually being built on the debris of the past. But a movement to preserve the city’s vanishing landscapes has emerged. For nearly twenty years, Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York’s life, according to Jump:

“Images in this book provide a visual archeology that reminds us of a bygone era in advertising and illustrates the past lifestyles, commercial tastes and social trends of New York City […] the images provide a priceless historical context.”

SoHo Coca-Cola—Grand Street facing West Broadway, New York City. Taken September 1998. Ad circa 1910.

Rosario Dawson and her Uncle Frank. Courtesy of Stayclose.org

These massive vintage mural advertisements were hand-painted on brick buildings throughout all five boroughs, touting all-purpose medicines, horseshoeing services, cigars and more in the late nineteenth and early twentieth centuries. In a city changed by endless development, the iconic ads helped shape an unforgettable urban landscape for New Yorkers who gazed up at them from the streets.  The ads, preserved through Jump’s evocative photography,  uniquely provide a window into New York’s past.

Jump, who has been living with AIDS since 1986, draws thoughtful comparisons between the fading ads and his own life while offering a meditation on how both have refused to succumb to the pressures of time.

Radway’s Ready Relief—Delancey Street, New York City. Ad circa 1890s.

Complete with an introduction by world-renowned visual anthropologist Andrew Irving, Fading Ads pays tribute to the colossal graphic landmarks as part of an ongoing effort to foster interest towards their significance.

As always, we leave you with an excerpt and a question for thought: when you see fading historical landmarks, do you believe they should be preserved or allowed to age naturally? We’ll see you on Monday and good luck!

Meet the author at VAVA VOOM: A Night of Cabaret!

VISUAL AIDS SPRING BENEFIT
Monday May 14, 2012 • 6:00 – 9:00 PM

Free Book Friday: Fading Ads of New York City.

WFUV Membership Drive – A Message from Julie Clark – Cityscape Producer – George Bodarky – Host

George Bodarky with Frank Jump's Fading Ads of NYC © Frank H. Jump

Hello,

We hope this message finds you well. Thank you so much for your past participation in and support of WFUV’s Cityscape. Coming up this weekend, Cityscape will be showcasing some of the most interesting characters and places featured on the show over the years, from a singing sanitation worker to the Hua Mei Bird Garden in Manhattan’s Chinatown. This “best of” edition of Cityscape is part of WFUV’s spring membership drive. If you appreciate our weekly exploration of the people, places and spirit of New York City, we invite you to show your support in the form of a financial contribution during the show on Saturday morning (4/21/12) between 7:30 to 8. You can come on board as a card-carrying member of WFUV with any amount. But, for a contribution of $50, we’ll thank you with a signed copy of Frank Jump’s Fading Ads of New York City. We are very thankful to Mr. Jump for his gracious contribution to our fund drive. He is a previous guest of Cityscape. You can check out that episode here.

You can make a contribution to Cityscape at any time between 7:30 and 8 am this Saturday by calling 1-877-938-8907 or on-line at www.wfuv.org. We would love to thank you on the air early in the show, so don’t hesitate to jump right in.

Thank you again! Have a great weekend.

Julie Clark
Cityscape Producer
WFUV — New York

Cityscape's George Bodarky @ WFUV © Frank H. Jump


George Bodarky
News Director/Cityscape Host
WFUV — New York