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February, 2012:

Featured Fades – Lipton’s – A Place to Shop for Women & Children & Bloomfield’s Best Hatter & Haberdasher – Fischer’s Men’s Shop at the Centre – Bloomfield, NJ – James Curran, 2010

Bloomfield, NJ 2010 © James Curran

BLOOMFIELD — A rare glimpse of Depression-era Bloomfield is on display just steps away from the town center, where two old-time advertisements painted on the brick side of a Washington Street building have been unveiled after being covered up since the 1930s.

Now the advertisements, and the wall they’re painted on at the corner of the corner of Washington Street and Lackawanna Place across from the train station, are slated to be razed too, as part of the town’s redevelopment plan.

The ads for Lipton’s department store and Fischer’s, a men’s clothing and hat shop, are relics of a bygone era in Bloomfield and evoke a certain nostalgia among some of the town’s older residents, said Jean Kuras, president of the Bloomfield Historical Society. – Aliza Appelbaum – The Star-Ledger

 Lipton’s – A Place to Shop for Women & Children

13 Broad Street at the Centre © James Curran

Courtesy of Bloomfield History dot org

Bloomfield’s Best Hatter & Haberdasher – Fischer’s Men’s Shop at the Centre

Stetson Hats - Manhattan Shirts © James Curran

Courtesy of Bloomfield History dot org

Elsewhere on the Internet:

Brighton Beach Garage Ad – Neptune Avenue – Brooklyn

© Frank H. Jump

Spare Times for Feb. 10-16 By THOMAS GAFFNEY – NYTIMES – Frank Jump @ Brooklyn Historical Society – February 15th

  Around Town
Published: February 9, 2012 
ArtsBeat
Arts & Entertainment Guide

A sortable calendar of noteworthy cultural events in the New York region, selected by Times critics.

Museums and Sites

     Brooklyn Historical Society: ‘Fading Ads of Brooklyn’ (Wednesday, February 15) Vintage advertisements that were put on brick walls around the city decades ago are still in plain sight, and some have survived for almost a century. The photographer Frank Jump will discuss the phenomenon of the fading ads and his endeavor to document them. At 7 p.m., 128 Pierrepont Street, near Clinton Street, Brooklyn Heights, (718) 222-4111, brooklynhistory.org; $10, or $8 for members.

From the book Fading Ads of NYC - History Press © Frank H. Jump

Featured Fade – Mail Pouch Tobacco – Beacon, NY – David Silver

© David Silver

This is on East Main Street, just beyond the railroad crossing, and across Fishkill Creek. – David Silver

Save The Vitagraph Smokestack! – Midwood, Brooklyn

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Evidence of the crown shifting south can be seen here. © Frank H. Jump

I first heard about the Vitagraph smokestack from Kevin Walsh in the late 90s. For some reason I though it was only visible from the subway and I never got around to photographing it. With prodding from a new NY history friend (TYVI), I decided to go check out the smokestack for myself and I’m so glad I did. From the looks of the top of the stack, it is about to crumble. There are missing bricks near the top. Underneath, there is a parking lot for a religious high school. I wouldn’t park under this crumbling relic.

If there was a case for the urgent need for historic preservation here in Brooklyn, this is the smoking gun. This remnant of the nascent motion picture industry before it moved out West is worth preserving. What do you think?

Midwood Blog

Other Vitagraph Co. Smokestack documentation:

Watercolor of Mt. Morris Baths – Madison Avenue & 125th Street – Harlem – Sandra Walker, RI

Watercolor © Sandra Walker, RI

From Fading Ads of New York City © Frank H. Jump

Featured Fade – Fox & Schamel Hardware – Flushing, Queens – Lisa Colangelo

© Lisa Colangelo

Also on the Internet:

Eat H-O & Quaker Oats Ad — NYPL Digital Gallery – Brooklyn Terminal @ Brooklyn Bridge

© NYPL Digital Collection

54 Fulton Street before 1908. Image source: Buffalo 1908, published by the Buffalo Evening News.

Edward Elsworth was the son of a very successful New York City man of the same name. With his family money, Edward ventured into his own entreprenurial waters in 1890 when he purchased Hornby’s Oats from the estate of Alexaner Hornby in Craigville, NY. Only Hornby had perfected the formula for quick-cooking oats, and Elsworth picked a winner because breakfast cereals were beginning to soar in popularity. He moved the entire factory to Lockport, Illinois, close to the source of grain and to Great Lakes shipping. He named his rolled oats product Paw-Nee and it sold very well in the Midwest.

In 1893, the New Yorker looked to Buffalo to expand his production. In his mid-30s by this time, he was tall with graying hair and was considered ‘colorful.’ At 54 Fulton Street, he constructed a wood-framed food mill, a feed mill, and an elevator. Between 1896 and 1908 he added a brick-framed elevator, and appended the buildings for use as storage, laboratory, and offices. [These original buildings survived until 1987 when destroyed by fire.] – Read more@ Western NY Heritage Press

National Magazine, October 1905 - Public Domain - Obtained through Wikipedia Commons

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Belvedere Apartments – Ocean Parkway – Brighton Beach, Brooklyn

From the roof of 3017 Ocean Pkwy © Frank H. Jump

© Frank H. Jump

After being told about this painted ad on many occasions (recently by Ellen Levitt and Faded Past’s Vlad Iorsh, where it is also featured) for an apartment building on Ocean Parkway, south of the Belt Parkway and across the street and a block or so south of Jesus Shuttlesworth’s (He Got Game) alma mater – Abraham Lincoln High School – I decided to shoot this before it was too late. Totally obscured by arboreal foliage in the warmer months, this sign is best shot from atop another apartment building just a few addresses south. A handsome older Russian chap with shopping bags was fumbling for his keys and I was kind enough to hold the door for him and let myself in. Thanks Vlad for your urgings. On Vlad’s Then & Now pages on Faded Past, he includes this image from the New York Public Library’s Digital Collection:

Brooklyn: Ocean Parkway - Seaside Boulevard - ID: 706119F - NYPL Digital Gallery © NYPL Digital Collection

Street View © Frank H. Jump