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January, 2012:

Featured Fade – Coca-Cola – Parsons Ford – Binghamton, NY – Nick Hirshon

Vintage Coca-Cola ad

© Nick Hirshon

January 1928 - Vintage Coca-Cola calendar ad

Previously featured on FAB:

Eventually… Why Not Now? Gold Medal Flour Ad – Greenpoint, Brooklyn

Manhattan Avenue & Eagle Street © Vincenzo Aiosa

M. Hecht Novelties (1888) – Lewis Chemicals (1936) – 232 Canal Street – Chinatown, NYC

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

We tried to decipher this sign but instead, found these sources for this address:

Illustrated New York 1888, page 230 © Google Books - CLICK FOR LINK TO SOURCE

CLICK FOR LINK TO SOURCE © Google Books

CLICK FOR LARGER IMAGE

 

Twitter Weekly Updates for 2012-01-15

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Bloomingdale’s Sign – Old NY Telephone Exchange – Beardslee Transmissions – LIC, Queens

All Cars Transfer to Bloomingdale's - Jackson Avenue © Vincenzo Aiosa

Joe’s Tavern – Tenth Avenue – Chelsea, NYC

© Frank H. Jump

Featured Fade – Hit Parade Cigarettes – 7-Up – Koreatown, NYC – M.R. Easton

Old ads uncovered by work on hotel facade, West 32nd Street © M.R. Easton - CLICK FOR LARGER IMAGE

I thought you might be interested in these small ads for 7-UP and Hit Parade cigarettes uncovered by ongoing work on the La Quinta Hotel facade in Koreatown (17 W. 32nd street). Not too faded (but damaged a bit).  A quick bit of web research shows that in 1957 the Hit Parade changed sponsors from Lucky Strike to a brand named for the show. I’m not sure how long it lasted, but most ads and other references on-line are for 1957 and 1958 only. The La Quinta used to be the Aberdeen Hotel, one of the first to allow unaccompanied women to stay there on the same terms as men.  – M.R. Easton

Sonn Bros. Company Whiskies – Tribeca, NYC

© Frank H. Jump

This advertisement for the Sonn Brothers, Import & Export Co. appeared in the journal, Commercial America, vol. 19, Philadelphia, July, 1922, p. 22. The ad says “Founded 1873.” Actually, the first entry I found for Sonn Brothers in New York city directories was an 1875 entry reading, “Sonn Brothers, fish, 119 Warren.” The brothers were Henry Sonn and Hyman Sonn, both living at 547 2nd St. Shortly after this, in Goulding’s New York City Directory, 1876-77, the Sonn brothers were grocers, located at 181 Reade St., and then in Trow, 1878, they were grocers located at 83 North Moore St.Walter Grutchfield (read more about this at his website)

Featured Fade – Bull Durham Smoking Tobacco – Port Townsend – Olympic Peninsula, WA – Gloria Loew

© Gloria Loew

I heard you on the Leonard Lopate show, and thought you might enjoy seeing this picture I took on vacation in June 2011 on the Olympic Peninsula in Washington State.  Like you, I find these ads beautiful and interesting.

Best of luck with your work.
Gloria Loew

Best of luck to you and your family Gloria in the New Year!

On Flickr:

Altered in Photoshop by Frank H. Jump © Gloria Loew

Altered in Photoshop by Frank H. Jump © Gloria Loew

Lewis’ Emporium & Hires Root Beer ad

Hires is Good - Good Taste - Altered in Photoshop by Frank H. Jump © Gloria Loew

Altered in Photoshop by Frank H. Jump © Gloria Loew

Electric Ferry Company, Inc. – Weehawken Exit of Lincoln Tunnel – Weehawken, NJ

Weehawken History dot org - CLICK FOR PDF

© Frank H. Jump

© Frank H. Jump

CLICK FOR LARGER IMAGE

Weehawken now has some forty industries. From the heart of New York City there is fast and easy transportation to Weehawken. The West Shore ferries connect with the upper and lower sections of New York City, the Electric Ferries with the 23rd Street section and the Lincoln Tunnel affords a four-minute crossing to Weehawken from New York, via rapid interstate bus service. The West Shore Railroad has passenger and freight service to Weehawken and the Erie R.R. has a terminal in the southern section of the Township. – John G Meister, Mayor of Weehawken (1941)

The original West 23rd Street – Weehawken route came to an unusual end in July 1943, seventeen years after its opening. By this time, the Port of New York Authority had opened the first tube of the Lincoln Tunnel, the Hudson River’s third vehicular crossing out of New York City, and while Electric Ferries had been able to hold its market despite the earlier opening of the George Washington Bridge, the tunnel proved a bit too much..Over & back: the history of ferryboats in New York Harbor – Brian J. Cudahy

Other resources: