750 Broadview Avenue – Greektown – Toronto © Frank H. Jump
In the early days of the Canadian Oil Refining Company (1901-1904) and the Canadian Oil Company (1904 -1908), gasoline was an almost useless by-product of the petroleum refining process. So much so that gasoline was only casually mentioned in their early advertising. It wasn’t even given a ‘brand’ name. However , by the time The National Refining Company (Ohio) purchased controlling interest in the company (Dec. 1908) , the automobile craze was about to boom. The new Model T Ford, introduced October 1 , 1908 at $1150 (Cdn.), would fall to a low of $395 (1925) and be within the reach of much of the population . Gasoline would no longer be that useless by-product.Canadian Oil Companies Ltd. now had Nationals, “White Rose Gasoline” brand name , the market and the product . How could they go wrong? – J. Williams – White Rose Motor Gasoline
White Rose Motor Gasoline – Vintage Signs – J Williams
