Old ads uncovered by work on hotel facade, West 32nd Street © M.R. Easton - CLICK FOR LARGER IMAGE
I thought you might be interested in these small ads for 7-UP and Hit Parade cigarettes uncovered by ongoing work on the La Quinta Hotel facade in Koreatown (17 W. 32nd street). Not too faded (but damaged a bit). A quick bit of web research shows that in 1957 the Hit Parade changed sponsors from Lucky Strike to a brand named for the show. I’m not sure how long it lasted, but most ads and other references on-line are for 1957 and 1958 only. The La Quinta used to be the Aberdeen Hotel, one of the first to allow unaccompanied women to stay there on the same terms as men. – M.R. Easton
