Immediately when I saw this sign revealed, it solved a big mystery. I had shot a similar ad downtown between two buildings on Broadway and Bond (see map & image of man below).
David W. Dunlap (NYTimes) and I tried to decipher what product was being advertised for his December 10, 2000 NYTimes article: Olde York. Two years later, the mystery was solved when a building came down in the Lincoln Center area, east of Broadway.
Originally posted on the Fading Ad Campaign Website